In this age of technology, our society is becoming increasingly connected. The child care industry is no exception. To establish a strong online presence, many child care providers maintain a website that contains vital information for parents. However, if you want your center to be found by prospective customers, having a website isn’t enough. 


Whether in the “real world” or online, the child care niche can be a competitive industry. If you don’t maintain your website, your child care business might get left behind. In this post, we will discuss a few reasons why it’s essential to keep your online storefront up-to-date.


1. Increase Your Child Care Center’s Visibility


When Google decides to crawl your child care website, the chances are high that they’ll notice any changes you’ve made, and update their index accordingly. Of course, this means that more parents are likely to find out about your childcare business, which is something we all want! A fresh website for your child care center can lead to increased visibility and better rankings.


2. Keep Up With Current SEO Trends


Search Engine Optimization (or “SEO”) is a topic that many child care providers have grown to understand more and more. For your child care website to rank higher, you need to stay on top of the latest trends. Sometimes, these changes can happen overnight. If you don’t consistently update your child care website with fresh content, you’ll miss out on benefits like earning new backlinks or being promoted by search engines.


3. Attract New Leads


To attract new leads, child care providers need to implement a strong marketing campaign. If you don’t post consistent updates online about your child care business, potential customers will forget about you. Furthermore, they might not be as eager enough to learn more about you and the services you provide. This will lead them straight to your competitors.


4. Keep Up With The Competition


Child care providers need to stay current and aware of what other child care companies are doing online to stay ahead of the curve. If your child care website isn’t up-to-date, it’s easy to get left behind by current trends. You’ll also be left in the dark and miss out on opportunities for growth, which can create business opportunities for your competitors.


5. Offer Exceptional Customer Service


As we have mentioned, maintaining your child care website offers plenty of benefits in terms of marketing. But there’s even more to it than that! Nowadays, customers expect child care businesses to be well-represented online. If you have the resources, ask your child care website design company to add a chatbot. This will enable you to answer any basic questions that parents may have.


6. Keep Parents Updated Regarding Your Current Activities


A child care website is about more than just attracting new customers. Your current client base can also benefit from your updated website. Here are some ideas regarding the information you might share:]


  • Business hours
  • Rates, fees, and penalties (if applicable)
  • Meal plans
  • Your center’s policies


Positing these kinds of details can also be beneficial to you and your staff. When you include this kind of information present on your site, you don’t have to go through the trouble of repeating it each time you enroll a new family. You can simply direct parents to your website as needed.


7. Attract New Families


Nowadays, people are likely to search for child care centers online before contacting one directly. An outdated website can leave an unintended negative impression on prospective parents, which can lead them to find another facility for their little ones. By keeping your website updated with fresh content, you can engage new parents who may be interested in enrolling their children at your center.


8. Attract New Employees


As your center brings in new parents, you can also showcase how dedicated your center is to delivering excellent child care to potential employees. Attracting quality staff is a common focus for child care business owners. By maintaining an up-to-date website, you can show job seekers that your center is a great place to work. Ask your web designer to add a “Careers” page to your site for this specific purpose.


9. Facilitate Effective Communication


Ensure that your child care website includes updated contact information so that parents can communicate with you quickly and efficiently regarding any concerns. Be sure to post the following information on your site:


  • Your center’s phone number
  • Email address
  • Physical address


You can also use your website to inform parents about any of your center’s upcoming events, reminders, and other important information


LCCM provides child care centers with a range of services that can help you strengthen your online presence. We help businesses from the very beginning of their journey and assist them with all marketing needs. Do you need experts to help you keep your website up-to-date? Call us today for more information!