Internet access has radically changed how people live their lives, including shopping for products and services. From perusing websites to scrolling social media accounts and reading online reviews, today’s consumers tend to visit the web before making purchasing decisions. This is why online reviews for your childcare are crucial to your center’s success.


As the owner of a child care center, you know that your facility’s ability to thrive goes beyond the day-to-day operations of your center. You must stand out from the crowd and help parents feel confident that your center is a prime choice for their children. This is where the importance of online reviews comes into play.


1. Customer reviews boost your online presence

Online reviews help establish your child care center’s credibility and authority on the web. Encouraging parents to post reviews about your center allows them to share their own positive experiences with other parents searching for child care services. This can also help create trust among prospective parents and convince them to give your center a try.


Providing exceptional service will help bolster your reputation and ensure that your center is featured on the first page of online search engines as well.


2. Reviews bring in qualified leads

Online reviews for your child care business serve as an introduction to potential families looking for the types of services you offer. You can also benefit from local online directories (like Yelp, Google+ Local, and Facebook.)


These are typical places where customers visit to read other parents’ feedback about different service providers in their area. Parents tend to visit these websites when looking for recommendations to enroll their children.


3. Online reviews increase your Childcare’s visibility

When people read online reviews about your child care center, it helps you gain visibility. It also attracts the attention of search engines like Google, Yahoo!, and Bing. Search engines see reviews as a form of social proof as people post testimonials about the quality of your services. They consider reviews to be a credible way to help them find out whether or not to list your center as a viable option for parents searching online for child care services.


4. Reviews build confidence among parents

Another way that reviews can help establish your child care business’s credibility is by showing prospective clients the trust that other parents have put in your center. It can go a long way, especially when it comes to word-of-mouth between parents.


They will be more inclined to choose your facility if they feel confident that you will provide quality care for their children.


5. Reviews show how your center compares to your competitors

When it comes to running a business, there’s always room for improvement. No matter how great you are at what you do, there are always ways you can do better.


It’s crucial to request reviews about your center from clients. It will help you determine where you stand compared with the competition in your area.


6. Reviews increase your brand’s reach

Online reviews can help your child care center gain attention and increase its reach across your target audience. More people will be able to learn about your services, even if they’re not necessarily searching for child care online. It can also create increased opportunities to attract new clients, establish a more substantial reputation, and grow your customer base.


7. Online reviews make it easier for parents to choose your center

Online reviews of childcare centers are a critical component of most parents’ decision-making process. Historical data suggest that 84% of customers put as much trust in online reviews of business as they do with personal recommendations. When you focus on obtaining a steady stream of positive reviews, influencing other parents to choose your center for their children will be as easy as 1-2-3.


These are just some of the reasons why online reviews are crucial for your child care center’s success. They are an integral component when it comes to your marketing strategy. By paying attention to minor yet critical details like these, you can continue to flourish in the industry. In doing so you also help provide the best child care services in your area.


LCCM offers both integrated digital and offline marketing solutions specifically designed for a childcare business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.