It’s back-to-school time again, and you know what that means: it’s time for back-to-school advice! In this blog post, we will share the best tips for marketing your educational institution through social media. We’ll discuss which platforms are best suited for each type of back-to-school marketing campaign, and also give you some ideas to help you create a successful campaign. So without further ado, let’s get started with back-to-school social media marketing!
Begin with organic posts
“Organic posts” refer to your everyday posts that you share on your feed, and are those for which you don’t pay. They tend to yield higher quality traffic, and they’re a great way to increase inbound traffic to your website. This is because your followers are likely to be interested in what you have to say, and will therefore be more inclined to share it when back-to-school season rolls around again. Since these posts don’t cost you anything, it’s best to focus on making an impactful video or image that will grab your followers’ attention as soon as they scroll toward your feed. For example, if there’s an event happening at your school, or if your school is making important changes regarding COVID-19 policies and procedures, use this platform to make sure everyone knows about it! If you maintain your consistency across your postings, you will steadily begin to increase your follower count and engagement.
Make your posts interactive and engaging
Many schools across the country use social media to promote the beginning of the new school year. This means that the competition for grabbing the attention of your target market will be fierce, so it’s important to make sure you stand out from everyone else! Create interactive posts, such as asking your followers if their back-to-school shopping is complete, and ask them what kinds of items they’re buying this year. Include an image with examples of back-to-school essentials, like school supplies.
Post timely and relevant content
As mentioned above, there will be no shortage of posts related to the start of the new school year. However, back-to-school marketing only works if the content you promote is relevant to your target market. For example, if you run a Montessori preschool, you’ll want to post content about the different types of educational toys that your school uses in its classrooms, or the benefits that this type of curriculum can offer for early childhood development. Consider the age groups you want to target first and foremost, then consider which topics are most relevant to that age group.
Pick a platform
Generally, Facebook is the best place to kick off your social media marketing campaign. This is because most target demographics for schools tend to visit this platform most frequently. However, keep in mind that this doesn’t mean you should dump all of your efforts into just one platform and ignore the rest! Instagram is also a great alternative because like Facebook, much of your target demographic members visit this site as well. Instagram is also a great place for back-to-school shopping. So if your school happens to also have some “swag”, make sure you include links in your descriptions!
Maintain consistency across your posts
Maintaining consistency across your posts will help you keep your school’s branding the same across posts, using specific hashtags, or even using specific imagery and language. Another important component here is ensuring that the timing of your posts is consistent as well. Of course, if you run a school, your daily schedule may not always be conducive depending on the day, so it’s inevitable that you may forget to post from time to time. That’s why we recommend investing time in a post scheduling tool that can take care of automated posting for you. That way, you can create your content and schedule each posting as you go!
Include keywords in your posts
When you’re writing back-to-school content, keep the phrases “back-to-school” and “back-to-school shopping” in mind. These are common search terms used by people when they’re looking for information about back-to-school products. Try including these types of keywords within the body of your posts. It will help boost your content’s visibility on social media, and also potentially increase traffic through Search Engine Optimization (or “SEO”). So remember: if you want back-to-school marketing to yield strong results, make sure your approach includes a strong online presence!
Driving new enrollments toward your school does not have to be stressful as long as you utilize the right online platforms and post the right content at the right times. Consider using a variety of online tools and brushing up on your marketing knowledge before fall comes around, so that you can increase your student population with minimal effort! Contact Local Child Care Marketing today for a free consultation or more information on how we can help drive enrollment growth in Fall 2021!