Montessori schools are popular for their focus on creativity and independence and are becoming increasingly popular across the country. If you run a Montessori School, how can you make your school stand out to prospective parents? One way is by building an online presence for your school.
Your school’s ”online presence” refers to all the different ways your school is represented across a variety of digital platforms, including your website, social media profiles, and any other online channels you use to help you communicate with parents and the public. Building your presence online involves more than just having a social media page. Read on to learn a few elements to add to your Montessori marketing plan to help you grow your online presence.
1. Develop a strong website
Your school’s website is the most important aspect of your online presence. Your website is the place parents will visit in order to learn more about your school. Therefore, it’s crucial that your website is well-designed and easy to navigate.
Be sure your website includes vital information about your school, including details about your curriculum, photos, and videos. It’s also important to make it easy for parents to contact you by including a contact form or email address on every page.
2. Determine your target audience
Before you start creating content for your website and social media pages, the first step is to determine who your target audience is. This will help you better align your Montessori marketing plan. Think about who you want to reach. Once you identify who the members of your target audience are, you can create content that will be relevant and interesting to them.
For example, if you’re targeting stay-at-home moms, then you’ll want to create content that is most appealing to that particular demographic.
3. Choose the right social media platforms for your needs
Choosing the best social media platforms for your school depends on your target audience and the message you’re trying to convey. There are hundreds of social media platforms, and not all of them will fit your needs. Which ones should you choose? Here are some tips to help you find the right social media channel for your Montessori marketing plan:
- Link all of your websites with a single account. For example, if you use a blog to promote your school and other services, then link those two accounts together through the one leading company’s Facebook page instead of creating separate pages for each website.
- Create community calendars linking student activities and events occurring in and around the area. Posting photos and videos often will give parents an idea of what they can expect if they enroll their children at your Montessori school.
- Utilize Pinterest to create mood boards about different aspects of the Montessori philosophy, such as creativity, independence, and learning through play. This can be a valuable resource for parents who are researching different types of schools.
4. Use paid advertising
If you want to grow your online presence quickly and reach a wider audience, then paid advertising is the way to go. Montessori marketing through Paid advertising allows you to place your school’s ad in front of people who are already interested in what you have to offer. This includes parents who are searching for Montessori schools in your area. Paid advertising can be expensive, but it’s worth it if you want to see quick results.
5. Get involved in the Montessori community
Another way to grow your online presence is by getting involved in the Montessori community. There are many online and offline communities where you can share your school’s story and connect with parents and educators who are passionate about the Montessori philosophy and education. This is a great way to build relationships with potential parents and create awareness about your school.
6. Share relevant content
Creating and sharing content that is of interest to your readers is another great way to grow your online presence. This means creating content that’s related to the culture and interests of your school. Since you know what type of content parents are looking for, why not create it? Another great way to grow your online presence through relevant content is by participating in interviews with like-minded organizations and people via podcasts or blogs.
7. Leverage SEO
Finally, you can also grow your online presence by leveraging SEO (or Search Engine Optimization). Using keywords in your blog posts, social media posts, and website content will help search engines find you when parents are looking for a Montessori school in your area.
For example, if you’re hoping to reach stay-at-home moms with young children, then using keywords like “Montessori preschool near me” is the way to go.
Growing your online presence can be a challenge, but it’s worth it if you want to reach more parents in your area. There are many ways to grow your online presence, and the tips listed above are a great place to start. So, what are you waiting for? Get started today!
LCCM offers integrated digital and offline Montessori marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.