Leaving your little one at a child care center can be a difficult time for many parents, especially for the first time. For this reason, choosing the best facility can be a daunting process for parents. As the owner of a child care business, it’s essential to distinguish yourself from the competition. You need to present yourself as a center that can ease every parent’s fears and a place in which parents place their trust.
Learn how to stand out from the competition by following these five helpful tips:

Build a website

The number of child care centers in this country is staggering. Nowadays, most parents turn to the internet before going anywhere else to find the right child care providers. In addition to making you easily accessible to potential clients, creating a website can also save you time and money on marketing costs down the road, since local parents will be more likely to recognize your center’s name.
Don’t just rely on your child care center’s blog in place of a comprehensive website. It’s essential to create an actual domain that expands beyond your child care center’s walls. Include all relevant information, such as your rates, hours of operation, staff bios with photos, parent reviews, photos of your facility (both interior and exterior), your policies, your child care philosophy, the activities you offer, and child care menu options for different age groups. Also, don’t forget to include a contact form or email address for people who would like more information about your child care business.

Get involved in your community

Being active in your local community is an excellent way to stand out from the competition. You can do this by hosting seminars and workshops with other child care professionals in your area. Consider inviting other child care centers and providers to take part in these events as well. Another option is to volunteer at local charity events, such as fundraisers and food drives, that accept donations from registered child care centers around the area.

Make safety and cleanliness a priority at your center

If parents are worried about their children’s safety at your center, they won’t feel confident placing their children in your care. When you take steps to prioritize your facility’s security, cleanliness, and hygiene, parents will feel more secure about dropping their little ones off at your center each day.
In order to help make your center safe for young kids, you need to ensure that all employees are trained in child care administration standards, CPR, and First Aid. Keep emergency child care kits on hand at all times. These should include items such as a spill kit, antiseptic wipes, rubber gloves, bandages, baby wipes, and cold compress packs.
To maintain cleanliness at your child care facility, you need to keep diaper changing areas separate from feeding time areas. You can designate an area by partitioning off part of your center with furniture or baby gates. You also need to sweep or vacuum daily to remove any particles of food left behind from meal or snack times. Keep disinfectant wipes available throughout your child care facility so workers can easily wipe down surfaces as needed. Disinfect all toys regularly and check all areas regularly for any potential hazards.

Establish consistent policies

Parents are much more likely to choose a child care provider that has clear policies in place. This will help assure parents that their children are being cared for properly by staff members who are familiar with child care administration standards. It also ensures that all concerns are addressed and protected consistently.
When you establish clear guidelines, including your center’s hours of operation, fees, and the ratio of children to adults in each room, it can make all the difference in the world when parents choose a center for their little ones.

Implement a sound marketing plan

If you want your center to be noticed by parents in your community, it’s important to promote your child care business. Implementing an online marketing plan is an ideal way to get the word out about your facility. Your strategy should include utilizing social media platforms, posting regular blogs, and customizing your website for SEO optimization.
It’s also essential that child care providers make themselves available to answer parents’ questions about anything from your center’s fees, child care administration standards, philosophy, activities, programs, and curriculum.
The child care industry is very competitive. As a child care provider, it’s vital that you stand out in order to keep your business going strong as you attract a continuous flow of enrollments. By following these five tips, you’ll be able to effectively establish yourself as an expert in your industry, and ensure that your center stands out from the competition.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business.
We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.