Are you looking to improve your enrollment numbers at your preschool? It may be time to look into some new advertisement ideas for your preschool. Increase enrollment at your preschool with some of these preschool marketing ideas!
Marketing a Preschool with Child Care Resource and Referral Agencies
Connect your preschool with your local Child Care Resources and Referral (CCR&R) agency. There are a ton of
networks and communities that connect families to child care centers. This should be one of your first stops when coming up with preschool marketing ideas.
Some of these networks and organizations include online directories. Register your preschool with these types of networks and organizations. When parents consult these online directories for local preschools, they can find your preschool!
Involve Parents in Your Preschool Marketing Plan
Parents talk. Use this to your advantage! If parents at your preschool have great things to say, give them a microphone! Website visitors and prospective families alike will appreciate testimonials or recommendations from parents.
Many child care professionals consider using parents of enrolled children to offer referrals. They can have parents advertise the preschool to other parents in the community.
You can provide an incentive for parents to advertise your preschool with some word-of-mouth! Offer parents a reward if they refer families who then enroll at your preschool.
Child Care Marketing Online
Are you marketing your preschool online? Put yourself in a parent’s shoes. These days, your first stop for the answer to any question is most likely a search engine like Google. Parents will search for preschools in their area as their initial child care search. If you do not show up in the first page of Google search results, your preschool website may not have visitors. Your preschool website will likely get passed over for another preschool at the top of the list.
If you are not within the first page of search results as someone searches for preschools, it is time to ramp up your preschool marketing plan. Find ways to market your preschool online so that parents search for preschools online and find you. Search engines like Google rank websites based on many factors. It takes time and expert help to get your preschool to show up within the first page of search results.
There are different ways you can improve your preschool’s web presence. Consider adding search engine optimization (SEO) to your preschool promotion plan. Boost your web presence through targeted SEO as well as Pay-Per-Click (PPC) advertising. If you value time over money and need to see quick results before school starts, PPC may be a better option for you. If you want to stay on the first page of search results, then consider using PPC in tandem with SEO and quality content as a long-term marketing plan.
Quick Preschool Marketing Tip: Email Marketing
Have you considered adding email marketing to your preschool marketing plan? Keep in touch with parents of prospective students with a regular, high-quality email blast. Parents will also appreciate the effort to involve them!
Why Is Blogging Important?
Blogging used to be considered only as a platform that resembled an online journal. What started as a way to share ideas has now become an avenue for sharing information and promoting your business. You can use your blog to introduce your preschool to parents. Share helpful information to help parents trust that you know what you are doing.
Your website’s blog gives you an opportunity to share helpful information with interested parents. You can use your blog to share your expertise and show personality. Parents can appreciate that you want to help their children grow and learn.
Writing blogs also helps you improve your rankings on Google. If you post quality content, Google rewards you. Your website can move closer to the first page of search results.
Your Preschool’s Website
As you are thinking about preschool promotion ideas, look at your preschool’s website. Does your preschool or child care center have a website? Is the website up to date? Is the child care website design professional without being boring? You do not want to ignore these factors. Consider your website another step in a referral process.
Parents may hear about your preschool program at an event or referral, but this is just the first step. After parents hear of your preschool, they will likely visit your website to learn more.
Don’t lose your lead with a poorly constructed or mismanaged website. Make sure important information is easy to read and easy to find.
Preschool Promotion Idea: Host Events
Invite families to come visit your preschool for an open house and information session. Families are deciding if this is where they want to send their children each day. You can give them a sense of what it is like to have their children at your preschool.
At these events, parents of young ones can stop by and have some snacks while their children have play time at your preschool. You are also giving the parents a chance to ask you questions. use this opportunity to tell them how you handle child care safety, nap time, and more. This can give potential families an opportunity to see how their children will fare at your preschool.
Market Your Preschool with Local Child Care Marketing
Local Child Care Marketing offers an array of services to grow your preschool enrollment. These services include social media posting and advertising as well as reputation management. You can use our expert team to develop a more effective website. Our expert team also offers local SEO, quality content creation, and Pay-Per-Click advertising.
Many child care professionals want to focus on providing quality child care and early childhood education. We can help you spend more time on what matters to you. If you are not sure what services will make the most difference, we can help you prioritize your preschool marketing plan.
Contact us online or call us at (855) 215-3838 to turn your preschool marketing ideas into a reality!