Preschool events are a great way to market your childcare center and can also be a valuable tool for building relationships with families and community members. Hosting preschool events offers you more opportunities to showcase your facility, meet with potential customers, and build goodwill in the community. In addition, preschool events can help you to build relationships with existing families by providing an opportunity for them to see your facility in a positive light and learn more about your program.
When planning a preschool event, there are a few things to remember to ensure that it is both successful and fun. Here are eight tips:

Determine your objectives for the event

When planning a preschool event, it is essential first to determine your objectives. What are you hoping to achieve? Are you looking to generate new leads? Increase enrollment? Build relationships with existing families? Determine your objectives upfront so that you can plan accordingly. Once you have a clear idea of your goals, you can start putting together a plan to help you achieve them.

Choose the right date and time

The date and time of your event will play a big role in its success. You’ll want to choose a date and time convenient for your target audience. Remember that many families have busy schedules, so try to select a date and time that will work well for them. Saturdays are often a good day to host an event, as most people have more free time. As for the time, consider holding the event in the morning or early afternoon so that families can still enjoy their weekend after attending your event.

Promote your event

Once you have chosen a date and time for your event, it’s vital to start promoting it. Get the word out in as many ways as possible, so potential attendees know about the event. Promote it on your website and social media channels, send out emails or flyers to families and post signs around town. The more people you can reach, the better.

Plan fun activities

If you want families to enjoy themselves at your event, be sure to plan some fun activities. Kids will love games, face painting, and arts and crafts projects. And don’t forget to have some snacks on hand! Parents will appreciate having a few refreshments available as well.

Make it educational

In addition to being fun, your preschool event should also be educational. This is a great opportunity to showcase what makes your childcare center unique and why families should choose you. Ensure information about your program, staff, and facilities is available. You can also use this time to talk about early childhood education’s importance and its benefits.

Have a plan B

No matter how well you plan, there’s always a chance that something could go wrong. That’s why it’s important to have a plan B in place. If the weather doesn’t cooperate, have a backup indoor location. If you’re expecting a large turnout but only a few families show up, have some activities planned that can be done with a smaller group. Having a contingency plan can rest assured knowing that your event will still be successful no matter what happens.

Follow up with attendees

After your event, be sure to follow up with attendees. Send them a thank-you note or email and let them know how much you appreciated their participation. This is also a great opportunity to invite them to visit your facility or learn more about your program. If you’re looking to generate new leads, be sure to include information about how they can get in touch with you.

Evaluate your event

Once your event is over, take some time to evaluate its success. Did you achieve your objectives? What went well? What could be improved? Use what you learn from this experience to plan even better events in the future.
Holding preschool events in your childcare center can be an excellent way to help achieve your marketing goals. By following these tips, you can ensure that your event is fun, educational, and successful!
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business.
We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.