Real-life questions from other child care center owners and the full webinar, watch below!
Don’t have time to watch the webinar? Listen to the full podcast here!
Read along with us! Click here to download New SEO Formula
What we will cover today:
- The latest updates with the Google Algorithm
- The things that you may have put in place in the past that could be hurting you now
- How to optimize your website using the NEW SEO Formula
The 3 Biggest Changes:
1.You can no longer get away with duplicate content.
2.You have too many irrelevant / low quality links pointed back to your website
3.You need a real, physical office to rank well on Google Maps.
1. You can’t get away with duplicate content anymore:
- Most preschools & child care centers serve a 4 – 7 mile radius (lot’s of little cities & towns overlap)
- It used to be common place to setup pages for each city & keep everything the same but change only the city.
- Lot’s of people setup multiple micro-sites targeting different cities with the same content only changing the cities along the way
- Your pages must be UNIQUE from one page to the next & from one site to the next
2. You have too many irrelevant or low quality links pointed back to your website
- It used to be ALL ABOUT Links
- The Penguin Update addressed that and now it’s all about quality & relevant links
- You are going to have to review your link profile, find the bad links & either have them removed or disavowed
- Work to diversify your anchor text & build more, high quality and relevant links.
3. You need a real, physical office to rank well on Google Maps.
- Google Maps had a MAJOR change with the Google Pigeon Update
- Primary addressed Local Map Listings
- Took a major toll on those who:
- Had multiple FAKE addresses
- Used UPS Stores, Mailboxes Etc, Virtual Offices
- Worked from a home address & have the business address hidden on Google My Business
- You need a REAL physical business address
in the city that you want to rank
What are the new ranking factors?
- CTR is KEY (Click Through Rate)
- Scroll Rate is essential (Are they scrolling down once they get to your homepage or website)?
- Time on page is a big deal
- Bounce rate is something to watch very closely
- # of citations, REVIEWS & relevant links
The NEW SEO Formula:
- Figure out what the most important keywords are based on your service, service area & search volume
- Google Keyword Tool, Wordstream, SpyFu, Google AdWords
- Setup a great website with unique pages targeting those keywords
- Pages for each service & each city served
- Optimize your website for User Experience
- Optimize your site for SEO – On Site Optimization
- Build your authority – Off Site Optimization
- Track your results
Preschool & Child Care Keywords:
Your City + preschool
Your City + Child care
Your City + childcare
Your City + day care
Your City + daycare
Your City + pre k
Your City + Infant Care
Your City + before school care
Your City + after school care
Your City + State + preschool
Your City + State + Child care
Your City + State + childcare
Your City + State + day care
Your City + State + daycare
Your City + State + pre k
Your City + State + Infant Care
Your City + State + before school care
Your City + State + after school care
preschool in Your City + State
Child care in Your City + State
childcare in Your City + State
day care in Your City + State
daycare in Your City + State
pre k in Your City + State
Infant Care in Your City + State
before school care in Your City + State
after school care in Your City + State
pre k in Your City
Infant Care in Your City
before school care in Your City
after school care in Your City
preschool Your City
Child care Your City
childcare Your City
day care Your City
daycare Your City
pre k Your City
Infant Care Your City
before school care Your City
after school care Your City
preschool Your City + State
Child care Your City + State
childcare Your City + State
day care Your City + State
daycare Your City + State
pre k Your City + State
Infant Care Your City + State
before school care Your City + State
after school care Your City + State
preschool Your City
Child care Your City
childcare Your City
day care Your City
daycare Your City
pre k Your City
Infant Care Your City
before school care Your City
after school care Your City
preschool in Your City
Child care in Your City
childcare in Your City
day care in Your City
daycare in Your City
On-Site Optimization
- Strong website with good content & user experience (UXO vs. SEO)
- Leverage Multi-Media to improve on-page time
- Pages for each of your Programs
- Pages for the Cities that you serve
- Unique Content on every page
- Keyword in the Title & H1
- Name, Address, Phone Number in the footer or sidebar
- Meta Description that SELLS The click
- Blog with ongoing updates
Off Page SEO
- Claim & Optimize Google My Business Listing
- Get lots of citations across the web
- Build Up Online Reviews leveraging best in class tools like ReviewBuzz, Customer Lobby, LCCM Reviews, etc
- Build authoritative links back to your website from other websites
The New SEO Formula
- Setup a great website with pages with each of your services & for each of the cities that you serve
- Get your keyword & geo modifier in the Title of each page
- Use Unique Content on EVERY Page
- Leverage multi-media to enhance time on page & reduce bounce rate
- Get online reviews across the web
- Build your citations & consistency
- Post updated content on an ongoing basis
- Build links & authority
- Leverage Paid Search to identify high converting keywords