As of March 1st 2012 Google will begin their New Privacy Policy and Terms of Service. For those that continue to use Google they will be required to accept the new terms on or before March 1st.
Google has stated that you will continue to have your privacy protected and that the change is to make over 60 different policies with one that is shorter and easier to understand. Google stated that the New Privacy Policy and Terms of Service change is “Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.”
The changes are supposed to help users have a friendlier and more tailored Google experience, allowing you to move through various Google Services and that of those such as YouTube easier. The new Privacy Policy and Terms of Service change will allow Google to suggest searches based on your interest when using Google+, Gmail and YouTube.
Sharing and voicing your opinion is supposed to be easier as well, by Google remembering contact information of your friends, family, and other people that you contact. Google refers to items such as Google Dashboard, Ads Preferences Manager, Data Liberation Front, Encrypted Search, and other tools currently provided. You can control how much information is shared or view what has been shared by Google if you visit the Google Dashboard.
Google will collect information that you provide, Cookies, Log information, Communications by you, Third Party Applications, your location data and other methods of Affiliated Google Services or Products. This information is used to help Google provide a more personalized experience for you and others.
The most noticeable change to the Privacy Policy is the Enforcement Act, in which Google now complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce. Google has highlighted this Change and the other changes made to the Privacy Policy making it easier for you to view the differences. You can view these changes at Privacy Policy – Archive: Privacy Policy.
To learn more about how these changes affect you and your business visit the Google Privacy Policy page. Google recommends visiting the Good To Know section to learn more about how to Stay Safe Online, How Your Data is stored on the Web and Google, and how to Manage Your Data online.