Today I am going to clarify the importance of reputation management for your child care center. I’m going to show you how to use map listings, citations, and directories to improve marketing for your child care center.
How to Use Map Listings for Your Child Care Center
Let’s start with Google map listings, as it is the easiest one to explain. When you go to Google and type in, for example, preschool Buffalo, New York, the three preschools that are showing up are what is called the Google three pack. These preschools are grabbing those spots in the maps and they’re not showing up there by accident. There are actually Google ranking factors that determine who will show up there.
Here are a couple of factors that Google takes into consideration: how many reviews these preschools have, how their website is structured, if their listing is up to date, etc.