Local Child Care Marketing

Helping Child Care Leaders Build Their Web Presence

(855) 215-3838

Best Child Care Website Design Practices

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Does your child care center have a website? When was the last time you updated your child care website? Does your daycare center’s website follow current trends of child care website designs? Who is maintaining or updating your child care website?

Learn how to improve enrollment by making your child care website appealing and easy to use. You can start by incorporating some of the best child care website design practices.

Your Child Care Website Design Priorities87261664 Girl Laptop Confused

Did you know that visitors judge your website on average within the first three seconds? You have a small window of time to introduce your child care center to visitors. As you look through child care website inspirations, keep your priorities in mind. Is the text readable? If parents cannot read the text on your website, they will move on and switch to the next search result that is easier to read. Just like that, you lost a potential enrollment opportunity.

Is your child care website design easy to navigate? Make your menu options above the scroll-line clear and easy to understand for all visitors. If visitors cannot easily find the information they are looking for, they will move on to the next child care center website.

Does the website take a long time to load? If your child care website design takes a long time to load, you may be in trouble. Parents will grow impatient and move on the the next search result. Many surveys show that over half of web users will leave a web page if it does not load within three seconds. You can reduce your bounce rate and retain website visitors if your child care website design loads quickly.

The Best Child Care Websites Leave a Good First Impression

child care website design, image of child holding thumbs up
Leave a good first impression with child care website design.

Your day care center website should show personality and be fun. One of the worst things for your child care website design is to be too boring. You want to come off as professional but also make sure parents want to spend time on your website.

Do not sell your child care center short with a boring web site. If your website is boring, parents can quickly guess that their children will be bored at your child care center all day. At the same time, you want to know that parents can find all the important information on your child care website.

Child Care Website Design Themes and Color Schemes

There are website design themes specifically built for child care centers. If you are looking for the quickest process to market your child care center, you may want to try one of these child care website themes. Child care website themes will already give the feel of a child care website. This way you can minimize the amount of time you spend building your child care website.

As you look online for child care website inspiration, you may notice that most child care websites have a light background. Let’s break this down for a minute. What is your first impression when you visit websites dominated by dark colors? If you were a parent looking for child care services, how would you respond to the child care center whose website background is black? As you find the best child care website design for your business, keep the first impression and parent experience in mind.

Mobile Responsive Child Care Website Designs

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Is your child care website mobile friendly?

Make sure your website theme or design is mobile responsive. A parent should be able to view your child care’s website on a smartphone or tablet with ease. Many people browse on their smartphones or tablets while at home. Even if there is a home computer or laptop available, most people will still opt to browse on mobile devices due to accessibility and ease.

Most popular child care website designs should automatically be mobile responsive. You still will want to double check before you spend too much time on a day care website design. You will want to make sure that any adjustments you make to your website also work on the mobile version of your website. Local Child Care Marketing makes sure your child care website design is mobile responsive.

Make Your Contact Info and Call to Action Visible

Do not give families with potential students a chance to say they could not find your phone number or how to enroll their child in your child care center. Include a call to action or link visible on each web page somewhere. Many of the best child care website designs place important information at the top of the website. Important information includes your child care center’s address and phone number. This way nobody can miss it! If you find a fun and cool child care website design that does not give you the opportunity to include your phone number above the scroll-line, try again.

Child Care Website Designs with Local Child Care Marketingcropped-LCCM-Logo-2015-400px.jpg

Local Child Care Marketing can help you promote your child care business with child care website design and development. With our website development services, we can cut your bounce rate by minimizing your website loading time. Our website development service includes domain name registration, Premium WordPress Theme, and a custom header. We also provide social media integration across various platforms. These are just a few of the services included within website development offer.

Our advanced child care website development package adds on to the standard package with features like a premium slider that includes calls to action. The advanced option also includes up to five web pages of premium content. Our premium child care website development package goes a step further to give you the best results. The premium option includes a custom website design and an email setup or migration for up to twenty email addresses. We also provide up to ten web pages of premium content with this offer.

Help your child care center’s enrollment grow with a great child care website design. Contact Local Child Care Marketing by calling (855) 215-3838 today to help you improve your child care center’s web presence.

 

 

Jeff Fisher Interviewed By Internet Marketing Expert Kevin Wilke

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Jeff Fisher and Kevin Wilke (Online Marketing Expert)
Jeff Fisher and Kevin Wilke (Online Marketing Expert)

Recently, Local Internet Marketing Strategist and Owner of Local Child Care Marketing, Jeff Fisher, was asked to join Kevin Wilke, Executive Director of the Local Internet Marketing Association, as the monthly guest for a phone interview that Kevin does with up-and-coming internet marketers.

During the call, Kevin Wilke asked Jeff about his local business background and his decision to work with a niche (the childcare industry).

What is interesting about Jeff’s interview and what makes Local Child Care Marketing unique, is that Jeff has been a local business owner (running a local business for 12 years). He understands the everyday grind of running a local business and has adapted his approach to internet marketing to meet the needs of local business owners.

If you would like to hear the complete interview, click the link below:

Kevin Wilke Interviews Jeff Fisher -CLICK HERE

Local Child Care Marketing Team Goes To Online Marketing Event!

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Earlier this year Jeff Fisher  and Devin Sizemore attended a Master Local Marketing live event in beautiful San Diego, California. The event was 3 nights and 3 days and was packed full of great information, incredible networking and top-level idea generation on how to help business owners take their local web presence to a completely new level.

In January of 2012, Jeff Fisher and Devin Sizemore joined Kevin Wilke’s platinum level internet marketing mastermind group with coaches Eric Kurit and Jody Underhill. Over the last four and a half months, Local Child Care Marketing has been shifting its services to better serve the child care industry.

At the Master Local Marketing live event, we started adding to and tweaking our services to make sure our clients are getting the most up to date and complete local online marketing possible. Since the event, we have added video speed ranking to our list of local marketing services provided and are already seeing great results. In addition, we are excited to announce that Local Child Care Marketing will be adding childcare mobile apps to our list of services provided starting August  1, 2012.

While at the event, Jeff Fisher and Devin Sizemore were able to connect with some of the industry’s leaders and have continued to connect with some of the top minds in the internet marketing industry since.

Here are some photos from the event:

Child Care Mobile Apps Coming June 1st!

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Hi everybody,

We are happy to announce that starting June 1, 2012 Local Child Care Marketing will be offering Child Care Mobile Apps. If you are a child care provider and are having a problem interacting with parents, keep parents up to date or just want another way to create credibility and add value to your center then a Child Care Mobile App is right for you.

We are working out the details for these mobile apps now, but feel free to contact us if you have any questions and we just might give you some behind the scenes information about what is to come.

Oh and Happy Provider Appreciation Day!

The Local Child Care Marketing Team