Getting online reviews from your childcare center is, more often than not, easier said than done. Parents are busy, and they may not always consider leaving a review unless they’re prompted. But online reviews are crucial. Good online reviews are essential for childcare centers. They improve your visibility, build trust, and establish credibility. In short, they help you win more customers.
If you’re not currently collecting online reviews, now is the time to start. Here are nine strategies you can use to get more online childcare reviews.
Offer an incentive
One way to get more online reviews is to offer an incentive for parents who leave them. This could be a discount on their next tuition payment, a free week of childcare, or a $10 gift card to their favorite coffee shop or restaurant. Make sure the incentive will appeal to your target audience and won’t cost you too much money.
Make it easy for them
Don’t make parents jump through hoops to leave a review. Provide links directly to your Google or Yelp listing, or set up a system where they can easily leave a review on your website. The easier you make it for parents, the more likely they’ll be to write a review.
Send follow-up emails
After a parent brings their child to your center for the first time, send them a follow-up email thanking them for their business. Include a link to your listing in the email so they can easily leave a review. You can also include language such as “We would appreciate your feedback” or “Your input is important to us.”
Post about it on social media
Social media is an excellent tool to promote your childcare center and encourage more parents to write online reviews. Post about the importance of online reviews and include links to your listings on Google and Yelp. You can also use social media ads to target parents in your area who might be interested in enrolling their children in your center.
Ask for reviews in person
If you have parents coming into your office to enroll their child or sign paperwork, take the opportunity to ask them for an online review while they’re there. Thank them for their business, and let them know you would appreciate their feedback. You can even have printed copies of your listings available so they can easily leave a review right then and there.
Focus on getting reviews from the right platforms
Focusing on getting reviews from platforms that matter to your target audience is essential. If most of your customers are finding you through Google, then focus on getting reviews on Google. If they find you through social media, then focus on getting reviews on Yelp or Facebook. Don’t spread yourself too thin by trying to get reviews on every platform out there.
Respond to all reviews
When you get a review, be sure to respond to it, whether positive or negative. Thank the parents for their feedback and let them know you appreciate their input. For negative reviews, take the opportunity to address the issue and turn the customer into a satisfied one.
Use review snippets on your website
If you have positive reviews, showcase them on your website. Use review snippets from Google and Yelp, or create your own testimonials section featuring parents who have had a great experience at your childcare center. This is a great way to build trust and credibility with potential customers.
Monitor your progress; keep track of the number of reviews you’re getting over time
This will help you see if your strategies are working and if you need to adjust anything. You can also use this data to track your marketing efforts’ ROI and calculate a customer’s lifetime value. Implementing even a few of these strategies can make a big difference in the number of online childcare reviews you receive. The more positive reviews you have, the more likely parents to trust your childcare center and enroll their child.
Getting online reviews can be tough, but they are crucial to your business’ success. Following these nine strategies, you can start collecting more online childcare reviews and improve your visibility, credibility, and trustworthiness. Parents will be able to see that you’re a reputable childcare center that cares about its customers, and they’ll be more likely to enroll their child in your program.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Visit us to learn more!