Many parents’ anxieties about their children beginning school are alleviated when they enroll their children at a Montessori. Montessori programs can provide an exceptional experience for children. Given that attending these types of schools can yield so many benefits to children, it’s important for directors to employ effective marketing strategies for Montessori schools to help increase their enrollment.
In this post, we will focus primarily on marketing a Montessori school through social media marketing.
Why use social media for marketing your Montessori school?
When you establish a strong social media presence for your Montessori school, you’ll be able to:
- Inform parents about your programs and how their children will benefit
- Differentiate your school from others
- Convey a sense of trustworthiness to parents who plan to enroll their children at your school
Which social media platform should you use?
The answer to this question lies in which platforms your target market tends to use most frequently. For example, if you’re aiming to target millennial parents, then you can typically find them on Facebook and Instagram. Once you’ve settled on which social media platforms to use, your next step is to outline the ideal types of content that will work best on each one.
In addition to completing your profile page and sharing engaging content, it’s also a good idea to take advantage of social media ads in order to attract more parents to your school.
If you feel hesitant about using ads, don’t be! As long as you follow the standard Facebook advertising guidelines, it’s possible to market your school’s programs without spending too much on ad costs. You can even track which of your ads work well and which ones don’t.
1. Run Facebook Ads
Facebook offers an intelligent ad platform that can be used for reaching a specific group of audience members. Again, let’s take millennial parents for example. You can target this group and specifically show your ads to those who like Montessori schools or other educational institutions.
When running Facebook ads, ensure that you have a short “call to action”. Some examples include:
- “Click here to schedule a consultation”
- “Sign up to participate in our open house event”
Prepare a landing page so that when users click the ”Sign-up” button, they’ll be given more information and a sign-up form.
2. Post Engaging Videos
You can attract potential parents’ attention more quickly by posting videos. You can utilize videos to showcase your clean and beautiful facilities, introduce your staff, or send parents a compelling message.
Keep your videos short (two minutes maximum) for optimum engagement. In a brief message, let parents know about all of the wonderful things that your school offers. Explain the advantages of Montessori education. Videos are especially effective on visual online platforms, such as Instagram.
3. Facebook Remarketing
It’s possible to recoup some of the users who have previously visited your site but didn’t take the next step to contact your school. Getting them back can be made possible by remarketing. You can grab the attention of these people through a tracking pixel by Facebook. This can detect people who have left your site and didn’t convert.
With the recent pandemic shaking the world, some parents who may have been interested in your school at one time may have had their attention diverted and were not able to follow through at the time. They might have even forgotten your web address or lost your contact information.
4. Check Out What Your Competitors Are Doing
Most brands nowadays use social media to promote themselves. It’s competitive across all different platforms. So why not take a look at what your competitors are doing online? You might decide to adopt similar methods that have helped them become successful. You will also gain insight into what’s trending in marketing a Montessori school.
Initially, you can determine who your competitors are through a Google search. Look at their strategies. Which platforms are they using to promote their schools? What kind of content tends to receive the most engagement? Look closely at both the local and international industries. Find out how regularly they tend to post and the ways in which they engage with users.
Then determine their brand voice. Analyze which kinds of messaging appear to work best, and which ones don’t.
The Bottom Line
A Montessori school promotes independent learning, which significantly benefits children in the long run. Studies have shown that students who attend these types of programs learn math, literacy skills, and problem-solving skills rapidly.
When you market your Montessori school online, you are encouraging parents to give serious consideration to a very effective educational system, which in turn can give more children a better future.
If you prefer to leave the creation of your Facebook ads up to the experts, Local Child Care Marketing can help you. Contact us today for more information about how we can help increase your Montessori enrollment through Facebook ads.