The internet is a vast place with billions of websites. The competition for people’s attention is getting more fierce by the day. So how can you make sure that your child care website appears at the top of search engine results? This is where the importance of SEO comes into play.
No matter the size of your child care center, SEO (Search Engine Optimization) is one of the most effective ways to help you attract more parents to your website. SEO works by ensuring that your website is more visible in the free listings found in search engines, such as Google, Bing, and Yahoo! Implementing effective SEO strategies means making sure that you are using keywords appropriately and strategically throughout your site content in order to rank higher on the search engine results. More visibility means more traffic, and more traffic means higher chances of getting new customers.
Running a child care center is no easy task. If you want to keep your parents happy while staying a step ahead of the competition, you need to be on top of the latest SEO trends. Read on and learn more about SEO trends that are essential for any child care center owner looking to succeed.
Google’s BERT Update
It was in December of 2019 when the BERT update was rolled out by Google. This update is reported to have impacted most websites negatively.
BERT stands for Bidirectional Encoder Representations from Transformers. This refers to the adjustment of Google’s algorithm in such a way that it understands natural language processing and natural language generation. Basically, this update has enabled Google to focus more on the quality of a website’s content, keywords, and relevance of content, as well as user intent.
So, how do you adapt to the BERT update?
First, make it a goal to provide your target audience with content that answers their questions and addresses what they’re looking for. For example, when it comes to your child care center, your target audience is parents of preschoolers or kindergarteners. Think about which types of things these parents usually look for. Perhaps they want to learn about parenting tips, or maybe they’re looking for more valuable information regarding their children’s education. These are the kinds of pages they should see when they visit your website.
Next, instead of focusing solely on keyword density, be sure to also focus on the quality of your content. The bottom line is that the days of “keyword stuffing” are over. Given that Google’s algorithm has changed dramatically in recent years, it is no longer possible to rank a site well solely by adding keywords and other spammy content.
Demand for mobile-friendly websites
Mobile-first indexing is another important aspect that you need to consider when approaching SEO. Mobile-first indexing means that Google will be using the mobile version of your website as the starting point when they index websites and determine rankings.
If you want your child care website to rank, you need to make sure that your website is mobile-friendly. However, ensuring that your website is mobile-friendly does not just mean having a responsive site. You also want your site to have the ability for people to find information, as well as share or post new content seamlessly via their phones. Your mobile pages should be well-optimized to amp up your speed. You may also want to consider adding special effects to your mobile page instead of using plug-ins that may not be supported by small screen pages.
Impact of long-form content on SERPs
Contrary to what many marketers may think, numerous readers actually prefer longer and meatier articles. Shorter articles may work when it comes to driving more, especially with the right keyword optimization. However, if you want to increase return traffic and user engagement, long-form content is the way to go.
The loading speed of web pages
It’s true what they say: first impressions are lasting. This concept holds true when it comes to SEO as well. Slow loading pages can hamper your customer’s overall website experience. The result? Readers will immediately switch to another website, which means a higher bounce rate for you, lower traffic, and ultimately a loss of revenue.
Just like any other business enterprise, you need to employ effective marketing strategies to get ahead of the game and stand out from the competition. SEO is one of the best ways to do this. Be sure to familiarize yourself with these SEO trends so you can increase your visibility and revenue as a whole.
Get in touch with us at Local Child Care Marketing to learn more about SEO trends for your child care business.