In this fast-changing digital world, understanding the concept of “SEO” (Search Engine Optimization) is crucial. With an effective SEO strategy, you can easily drive traffic to your child care website and increase brand awareness, which will ultimately lead to sales. However, to achieve these goals, you have to make sure that you stay up-to-date with the most current and ever-changing search engine algorithms.
 
Many child care directors and owners fail to get desired results from their SEO strategies and marketing efforts. This is usually because they fall prey to common SEO mistakes. If your child care website is struggling to appear on the first page of relevant search engine pages, then this article is for you. With a firm understanding of these common, and potentially fatal, SEO mistakes, you can give your website a boost by keeping technical issues to a minimum, and especially avoid any chance of having your website banned on Google.
 

1. Over-optimization or keyword stuffing

Search engines like Google, Bing, and Yahoo are constantly updating their algorithms to better rank sites that provide the best user experiences. One way they do this is by penalizing sites that are deemed “over-optimized”, or those that use too many keywords in an attempt to manipulate the search results.
 
When you are optimizing your website for search engines, it’s important to remember that keywords shouldn’t be your first priority. Instead, try to write content with a natural tone and style. Don’t include too many keywords, because this can end up slowing down your page loading times. Remember, the main goal behind using these methods is to help increase traffic to your website, which translates into more customers for your business and increased revenue for you. So, be smart about how you choose your keywords so that you don’t end up using too many.
 

2. Not utilizing a ‘Google My Business’ Listing

If your business is local and you don’t have an accurate and up-to-date listing on Google My Business, you’re missing out on a lot of potential customers. You can’t rely on the Yellow Pages or other outdated resources to draw new clients these days.
 
Google My Business (or “GMB”) is a free service offered by Google to local businesses. Your listing allows you to display your business’s address, phone number, and hours of operation on any mobile device or browser. GMB also gives you the opportunity to add photos and a short description, both of which appear when someone searches for your business on Google Maps or on search results pages. For many small businesses, using GMB is the main way they are found online, which can turn your potential audience members into customers.
 
Not utilizing a service like GMB is one of the most common errors many child care owners make. Despite being a relatively simple process, creating a GMB listing is one of the most underutilized free tools available to local businesses. Make sure that you take advantage of GMB to help your child care website rank on local search results
 

3. Having poor internal link structure

Internal links provide valuable functions for your child care website, and using them is also one of the most critical elements for your SEO strategy. Good internal linking is crucial to a well-designed website. It gives users an easy way to navigate your site and allows search engines like Google to easily crawl and index the content of your pages.
 
Even if your child care website is growing and generating a wider audience due to your strong content, having poor internal linking can still hurt your ranking. This is still one of the most common SEO mistakes many child care owners make. You need to fix some basic linking errors — from duplicate content to “404-page errors”. If your site has an internal link structure that works, then your SEO efforts will be easier to develop and maintain.
 

Final Thoughts

With Google’s algorithms constantly changing, it’s important to keep these common SEO mistakes in 2021 in mind so you can avoid them. Ranking on Google is vital if you want parents to find you.
 
The internet is a big place, which means that there are thousands of other child care providers out there competing for the attention of parents who are looking for the best source of care for their kids. If you want your website to be optimized for search engines, get in touch with us at Local Child Care Marketing — we’ve got what it takes to help your center succeed.