Today I am going to clarify the importance of GMB Listings and its’ reputation management for your preschool. I’m going to show you how to use GMB listings for your preschool business along with citations, and directories to improve your business.
How to Use GMB Listings for Preschool Business
Let’s start with GMB listings, as it is the easiest one to explain. When you go to Google and type in, for example, preschool Buffalo, New York, the three preschools that come up in the top 3 positions constitute the Google three pack. These preschools are grabbing those spots on the maps and they’re not showing up there by accident. There are Google ranking factors that determine who will show up there.
Here are a couple of factors that Google takes into consideration: how many reviews these preschools have, how their website is structured, if their listing is up to date, etc.
However, there are also all these other places that you need to consider: Bing, Yahoo, Yelp, BizLocal, Easy Local, Yellow Pages, etc. All these websites also have listings, and they can have your listing as well. If you already have a listing, you need to keep it up to date. Because what usually ends up happening is a lot of these listings just become outdated because you’re not actively updating or managing them because more often than not, you don’t even know they exist and there are hundreds of these across the web.
Why You Need to Make Your Preschool Listings Consistent
1. Missing Out On Leads:
So the first one is quite obvious. If a parent, for example, is on one of these particular sites and they’re clicking to go to your website or they’re calling the number that’s on there and it’s going to a different location or a bad number or a different website – you’re going to lose out on some potential appointments because they are not going to put an effort to find the right contact information, unless you’re the cream of the crop in terms of brands and top of mind.
If you do have amazing word-of-mouth traction, then they might seek you out. But more often than not they’re just going to move on and go elsewhere. Therefore, your number one priority is to make sure that your listings are completely up to date.
2. Google Ranking Factors:
The other thing to keep in mind is that these populate and help show why you should be ranking high on Google. It’s showing Google: hey they’ve got a hundred other of these local listings. They all look the same. They’re all consistent. They are a reputable preschool, they are a reputable daycare, or a childcare center, for example.
So those are the two big reasons that you want to make sure that those are updated and you’ve got to keep an eye on these because they’re constantly changing. There are new ones that are popping up and they might be grabbing old listings and phone numbers and websites. The most critical part to pay attention to is your address, because if one of these listings has it wrong, it could be as simple as street versus boulevard versus way, for example. But if there are two different listings they mean two completely different things.
This is something that you can take a look at using some of the tools that are out there. If you want to see how this works, you can always book a no-cost discovery call with us. The call is usually 15 minutes long and we are more than happy to answer any questions you might have.