Local SEO is one of the most important aspects of digital marketing for any business. It’s imperative that every business owner understands what it takes to rank on Google in order to best reach their target audience. In this post, we will go over a few tips and tricks you can use in order to optimize your website for local SEO. This content will help get you started with optimizing your website so that it ranks higher on search engines!
Google My Business
Perhaps one of the easiest and most effective ways to help your website rank on Google Maps or local search results is by creating a business profile, or a “Google My Business” account. Key elements that you’ll want to include here are your business’s name, address, and phone number. To optimize even further, it’s wise to include additional information about your business, such as your product or service, hours of operation, accepted payment methods, as well as helpful images.
When customers leave rave reviews about your business, not only are you establishing your business’s credibility and reputation, but you’re also further optimizing your Google My Business presence. There are plenty of ways to encourage your customers to leave reviews. Consider asking in-person after closing a sale. Or if you prefer, send an automated email or text message asking customers to write a review. Regardless of which method you choose to gather your reviews, ensure that when customers do leave reviews, you thank them for their feedback, and address or resolve any complaints or negative reviews if necessary.
Optimizing for Mobile Phones
Over the past few years, there’s been a steady shift from website visits on desktop computers to website visits via mobile devices. In fact, as of 2020, 68.1% of website visits were conducted on a mobile device. User interface and user experience go hand in hand, and you can’t have one without the other. The best ways to ensure that both of these are optimized for the perfect mobile experience are to use bigger fonts that are easy to read, include all key information about your business that a user will need in order to make a purchase, and make sure that your website doesn’t take any longer than three seconds to load.
Leverage Keyword Strategy
The first step of an effective keyword strategy is conducting research for the most commonly searched relevant words to your business. Using modifiers, such as “best”, “fast”, “cheap”, “top”, and “where”, will change the search intent behind the keywords you use, thereby improving clickthrough rate. You’ll also want to pay attention to the search volume of specific keywords. How often are people searching for certain keywords? There are tools (like Google’s Keyword Planner) that can help you determine exactly that. You can filter search by location and be able to determine a certain term’s popularity in a given area. From there, you can leverage this data to create a keyword strategy that’s local and relevant to your target audience.
Optimize Website’s Title Tags and Meta Information for SERPs
It may seem like a lot of a fancy wording here, but it’s actually pretty straightforward. “SERPs”, or Search Engine Results Pages, contain details about your business’s webpage that should be optimized for search. A Meta description is that short little paragraph that describes your business webpage with key information (such as your business category) as well as your location. The Title Tag refers to the page title that appears on SERPs, which will give your local SEO a boost when optimizing for location and business category.
Optimize your site for local keywords
Once you’ve conducted your keyword research, compile a list of local keywords that you can target. From there, you’ll want to develop content around those keywords. Ensuring that these keywords are relevant to your business’s services and website content will be key, in addition to making sure that the keywords you use have a high search volume in your region. Moving forward, each page of your site should have one primary keyword. However, bear in mind that the same primary keyword should not be used on more than one page. After choosing your primary keyword, come up with at least three to five related keywords for your content.
Local SEO doesn’t have to be more complicated than any other digital marketing strategy, as long as you have the right tools and knowledge. Due diligence, such as keyword research, will be immensely helpful for your overall strategy. Contact No Joke Marketing/Local Child Care Marketing to find out more.