In this live workshop, we discuss how to optimize your child care website for conversions. We walk you through what works and how to get prospective families to give you a call to schedule their tour and ultimately enroll in your school! From adding a phone number to the right call to action, we walk you through what’s working and what’s not.


Real-life questions from other child care center owners and the full webinar, watch below! 


Don’t have time to watch the webinar? Listen to the full podcast here!



Read along with us, click here to download the Internet Marketing Plan Transcription!


Why is the conversion so important?


300 Visitors per month
5% Conversion
15 Calls / Form Leads
20% Conversion
3 Enrollments
$150 Average Tuition P/wk
$23.400 Annualized New Revenue


300 Visitors per month
15% Conversion
45 Calls / Form Leads
20% Conversion
9 Enrollments
$150 Average Tuition P/wk
$70.200 Annualized New Revenue


9 Critical Elements to Enhance Childcare Website Conversions


How To Virtually Improve Childcare Website Conversions
How To Virtually Improve Childcare Website Conversions

1. Speak to your target avatar. What are their fears and frustrations & speak about why they should choose you.

2. Be Real – use authentic images of your team on the homepage & throughout the website (parents will then begin to know, like, and trust you and your program just from your site.)

3. Use video & multi-media elements to engage different modalities

  • Website welcome video this is who we are and what we do.
  • Videos for each of your programs/services.
  • Video explaining why someone should contact you vs. the competition.

4. Leverage Social Proof – showcase your online reviews prominently on the homepage with a tool like SoTellUs, ReviewBuzz, or the LCCM Proprietary system.

5. Get the basics in order.

  • Ensure that there is a web form that customers can fill out
  • Add credibility with Authority Symbols (BBB, NAECY, etc.)

6. Ensure you have clear Calls to Action on each page that speaks to your customer avatar & tell them exactly what to do next.

7. Use special offers that match the program they are in need of.
8. Make sure your website is mobile optimized with an easy click-to-call function
9. Consider leveraging Live Chat. Must have someone near a computer all day, or hire a service.


Who is your ideal customer avatar?

For Dual Earners

  • Home Owner
  • 23 – 35 years old
  • Typically female, occasionally male
  • Married with 2-3 kids
  • Head of household
  • $65k+ annual household income
  • Family-oriented
  • Likes gardening, crafting & arts
  • Lives in an upper-middle-class neighborhood
  • Takes an interest in their community