Montessori schools are one of the fastest-growing sectors in education. In fact, according to research by the Montessori Foundation, there has been an increase in enrollment at Montessori schools of more than 89% since 2002. With this growth rate projected to continue into 2022, it’s essential for child care center owners to understand how to market their schools effectively. In this blog post, we will explore some of the top marketing strategies that Montessori school owners can use to reach potential customers in 2022.
Marketing Strategy #1: Use a marketing agency
Tapping into the expertise of a marketing agency can help Montessori schools develop the most effective marketing strategies that will reach your ideal audience. Marketing agencies can also incorporate the results of marketing research in order to determine which marketing strategies are most likely to work for your school. Additionally, marketing agencies can offer guidance when it comes to marketing your school across different platforms, and analytics tools to help track your progress and offer suggestions based on which approaches work for other schools that are similar to yours.
In addition, marketing agencies often have connections with advertising platforms, which can make it easier for you to implement marketing campaigns. They can also help you organize and promote special events, such as school open houses or orientation days. This will ensure that you don’t have to spend time planning and preparing advertisement materials yourself.
Marketing Strategy #2: Expand your marketing efforts beyond the school
If you own a Montessori school that offers after-care or daycare services, marketing these options outside your building will help prospective parents understand what your facility has to offer. Marketing consultants will come in handy in this area, as they can help you create brochures about your curriculum and daily activities that are targeted toward each specific age group. Make brochures available in break rooms around your school so parents can pick one up easily.
Marketing consultants can also help you create marketing materials for different business areas. They will help ensure that your branding strategy is consistent. It’s important to have several marketing materials that are specific to your Montessori school, including a website, social media pages, and marketing brochures.
Marketing Strategy #3: Develop a marketing strategy aimed at parents
Many Montessori schools focus their marketing efforts on potential students, but it’s important to remember that parents are also a significant component of your audience. In fact, they are the ones who will be making the final decision about which school at which they enroll their children. A marketing strategy aimed at parents should include different tactics such as advertising, events, and communication methods.
When advertising to parents, you can target them through different media such as television commercials, newspaper ads, and online ads. You can also hold events specifically targeted toward parents, such as information sessions or open houses. You can also keep parents updated about what’s happening at your school by sending out newsletters or posting updates on your website and social media pages.
Marketing Strategy #4: Invest your efforts in digital marketing
One of the most effective ways to market your Montessori school is by investing your time and budget in digital marketing. Digital platforms allow you to reach a larger audience in less time, so it is generally more cost-effective than other marketing channels.
More specifically, social media marketing can help Montessori school owners increase their chances of being found online. Many parents search online using terms like “Montessori homeschool” or “Montessori education near me.” This means that investing your marketing efforts on platforms such as Facebook, Instagram, and Twitter will be your most effective approach to help you reach your target audience in the coming year.
Another strategy to incorporate into your marketing strategies is SEO (or Search Engine Optimization). SEO marketing is designed to help your website rank higher when people search for topics related to your services. For example, if you own a Montessori school in Nashville, and parents search for “Montessori schools in Nashville,” your site will be more visible in search engine results with SEO.
Marketing is an essential component of operating any successful business, especially if you own a Montessori school. Make sure you’re on the right track in 2022 by incorporating these marketing strategies into your approach.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.