Today’s population uses smartphones to research new products and services. This includes when they are looking for a new Preschool for their child! This means that your new prospective families are looking at your program’s mobile website first! Programs that don’t have another site are losing new clients who return for better results.
 
Of course there are many questions about mobile websites, “Will it affect my current site?” “How can I tell if my site is mobile friendly?” Some even question if a mobile website is for them. Child care centers are even reporting that 30% of their traffic is coming from mobile phones! Let’s break down the benefits to keeping up with the rising generation of new parents!

Real-life questions from other child care center owners and the full webinar, watch below!

Don’t have time to watch the webinar? Listen to the full podcast here!


Read along with us! Click here to download Mobile Website Webinar Transcription

What Can You Do About Your Mobile Site?

It starts with your web presence and
there are three ways you can go about it
:

  • A separate mobile website that loads on a subdomain
    (eg. yourwebsite.com vs m. yourwebsite.com),
  • an integrated mobile website that is part of the your website and the entire site is optimized for both desktop and mobile
  • you can develop a mobile app for your business

There are pros and cons of each approach and you have make a choice based on your business and marketing strategies. We do have one recommendation that will work well for your preschool program.

Standalone vs. Separate Mobile Sites

Here’s what we recommend:

  • A mobile responsive site!
    • It’s better to optimize a single site that is designed to look great on both desktop and mobile devices instead of two sites which can be harder to optimize.
  • Make sure it is easy to read, and navigate, through the entire site. Making sure that potential clients are able to navigate all on their own without frustration.
  • More cost-effective than having multiple sites to maintain. This way you’ll pay for one that accomplishes both desktop and mobile features for wherever your customers are looking.

Standalone Mobile Sites

NOTE: Google penalizes sites not fully mobile optimized. Make sure to follow these guidelines when building yourMobile Website site!

  • Do not redirect mobile visitors to a different subdomain
  • Dedicated Mobile Websites are an outdated solution

 

  • Use a WordPress mobile responsive website for best results

Why You Shouldn’t Invest In A Mobile App

  • Most of the search traffic is on the web, not in the app store (meaning you are taking away traffic from your own website and web presence)
  • Apps are most useful for providing services to existing customers
  • Web apps deliver app-like experiences within the browser
  • Apps are inherently fragmented across platforms
  • Each platform has its own native apps. Each has its own tools and programming languages
  • Users have to install your app and must choose to update to get your latest updates which is not always guaranteed!
  • There is very limited tracking available for the source of your sales/inquiries

Google Search Rankings For Mobile Sites

Two characteristics of a webpage that Google considers in its ranking evaluation is the Bounce Rate and Click Back. We will explain these further;
Bounce rate is when your users don’t click through to another webpage on your website and exit from right where they landed. The user will either leave the webpage by entering a new URL, or by clicking a link that will leave the site.
Click Back is when a user reaches your webpage, then ascertains that the site sucks or is unrelated, and clicks the ‘Back’ button on their browser to return to the initial search results. Google will trace the amount of time spent on a webpage before the user clicks back.
This means that your user will either bounce to another site that the user can read, (bad for SEO), or they will land and almost immediately click back to the search results leading to a Low Click Back Time (also bad for SEO).

How Mobile Responsiveness Impacts Conversion Rates

  • 91% of mobile usage involves some sort of social activity
  • If your business is making use of social marketing, there is a very good chance that incoming traffic will be accessing your site via mobile devices
  • Your mobile website will give your users an easy way to share content from your website and spread the word of mouth
  • People are more likely to take action and succumb to your Call-To-Actions while on mobile for instance they are more likely to click a “Call Now!” button while already on their smartphone
  • Desktop means people are more
    • Distracted
    • Too many tabs open

    Mobile website means that they are looking at  this site only, creating high user engagement

Key Takeaways For Your Mobile Website

  • Understand your market and competitors, plan accordingly!
  • Mobile apps may not always be the right thing for you. They cost a lot and are effective in only a handful of cases for a limited number of brands and businesses.
  • Responsive design is an absolute essential for tapping into mobile traffic. Google considers website responsiveness to be an important factor in allocating search rankings.  MOBILE FIRST
  • Making your website responsive and fast will bring you more search traffic and result in more conversions too.
  • Keep an eye on analytics. Learn what is and is not working, learn from your mistakes

You can download the slides from this presentation by clicking below!

Download your “Why Child Care Centers Need a Mobile Site Ebook here!

How To Get Started On Your Mobile Site NOW!

FREE TO YOU:  2017 Online Marketing Plan Review which includes;

  • Analysis of Online Visibility (aka Web Presence)
  • Custom Keyword List Of Most Important Search Terms
  • Ranking Report Showing Where You Rank Currently
  • Analysis Of Online Directory Listings & Consistency
  • Analysis Of Online Reviews & Reputation
  • Analysis Of Social Presence
  • Analysis Of Website Conversion Effectiveness

Contact Us or call CALL 888-354-6196 for your personalized plan!