Early education is one of the most important steps in a child’s growth and development. More parents are now interested in enrolling their kids in preschool. They are becoming more well-informed about the choices regarding different curricula available, and high-quality service is in-demand. Parents are looking for the convenience of having childcare providers in their area or the ones with the most suitable drop-off and pick-up times.
Promoting your childcare center to attract more parents is essential. The biggest question is how. With the advent of modern technology and social media, online marketing can really make a huge difference—you need to have your voice heard proactively.
Marketing your childcare center is all about:
- Communicating your strategy—why parents should choose your childcare center
- Building awareness and maintaining a reputation within the local community
Here are some simple childcare online marketing strategies to help create a great online presence, attract more leads, and eventually turn them customers.
1. Create a well-designed webpage
A brand’s website is their core image and can say so many things about your center. First impressions are vital and most likely, parents’ first impression of your center will be through your website.
A good website can help your business with:
- Visibility—easy access to your center
- Promotion—be seen where your target audience is
- Usability—convenient tool for parents
- Proof—a way to showcase your experience and share testimonials
It is important for your website to stand out. It should be easy to navigate and updated with a clear call to action. Some mistakes to avoid when designing your webpage are:
- Poor design
- No contact information
- Spelling and grammatical errors
- No images
Images, specifically ones that include children, are highly likely to attract attention from the parents. (Just make sure to get permission from parents before posting photos of their kids online.)
Grammatical errors, wrong spelling, and poor website design are a recipe for failure and can harm your brand image—make sure you carefully craft your content before publishing.
2. Get social
One of the most effective ways to reach parents is to engage and contribute in conversations on social media.
As a childcare provider, it is important to take advantage of these social networks if you want to be noticed. Embrace the power of social media by being active and participating in online conversations, responding to queries and reviews, and posting useful content regularly.
Most young parents spend their time on social media networks, such as Facebook, Twitter, Linkedin, and/or Instagram. When searching for an ideal childcare provider, part of their research process includes looking up centers online and checking reviews.
Let prospective parents know that you are the right center and a perfect fit for their family by promoting your values and ideals on your social media channel. You can show off how great the teachers at the center are and provide potential customers a view into your center’s personality.
3. Always be informative and educating
If you follow a certain philosophy that you are passionate about or have a curriculum that you are proud of, share it. You can educate your local community, for example, on why you write learning stories, how you invest in your staff, or why play-based learning is very powerful.
Write a blog post or short articles about these things. You can also simply share content or articles written by third-party partners and just add a couple of lines to connect the article to your center. Keep in mind, however, that original content has more value—it helps educate your community and build credibility through your own words.
When writing, remember that your goal is for your article to be read. Here are some tips on how to do that:
- Start your own blog which can be an add-on to your website. Quality over quantity still matters a lot—one good post with about a thousand words or more once every month or two is a lot better than a poor-quality blog post every week.
- Newspapers and/or magazine publishers have built a strong base of loyal followers over the years. Even their online versions have accumulated massive numbers of readers. Leverage this. Create one for the like-minded folks—there are so many interesting angles within the community that you can draw ideas from for your article.
- Make use of guest posts or guest blogs—this will help widen your reach as there are other bloggers in your community who have a great number of followers.
Make sure to also share your articles on social media. You can also take advantage of email marketing and send notifications about these blog posts every now and then.
Having a strong online presence is a great way for parents to find you. Childcare providers should be able to reach out to them through online marketing. This can also let parents know how serious you are about your craft.
Not having an online marketing strategy for your childcare business means losing out on potential new customers and revenue. We are here to help you. If you are ready, get in touch with us at Local Childcare Marketing—we are more than happy to help you get started.