When we search for a local business, one of the very first places we turn to is the internet. You do your search on Google to find a business that offers the products and services you’re looking for. This is why it’s so important that you have a user-friendly and up-to-date website for your business. If you have a daycare business, having a web presence is imperative.

Websites are not only necessary for marketing your services, but also for displaying information that parents can access easily. Without a site, parents will have difficulty finding your contact information and availability. If you already have a website, then you’re off to a good start. However, remember that maintaining and keeping your website updated is just as important.

A well-designed daycare website plays a vital role in helping to increase your enrollments and in your day-to-day operations as well. Your website should include all of the important information that both your current and potential customers are looking for. This is essential in order to make your website appealing, easy to navigate, and informative.

If you already have a daycare website, but haven’t been maintaining it adequately, here are some of the important reasons why you should maintain your daycare website.


1. Keeps Parents Informed And Updated

Being a parent is one of the busiest jobs in the world. Parents wear various hats as they juggle numerous responsibilities. Visiting daycare centers in person, one by one to learn about each school requires a lot of effort and time. This is why having an updated website for your daycare center is so important.

The internet has become integral in our daily lives. Nowadays, parents are always on the hunt for information and updates about their kids’ daycare centers. Having a current and user-friendly website is an easy way to keep your parents informed without needing to rely on word-of-mouth or social media.

Maintain your daycare website with all the important updates. This helps parents stay informed and updated. Make sure your website has all the latest information parents need. Include important things like hours of operation, rates, fees, schedules, and your program and curriculum. You need to ensure that your website is an easy point of reference for parents to visit when they need to check information. Or if they need answers to their questions your website should have the necessary information.


2. Helps Facilitate Communication

In addition to being a reliable source of information, your website can also work as a channel to facilitate communication between your school and parents. This is why it’s imperative that your website should include your accurate contact information, such as your center’s phone number, street address, email addresses, links to social media accounts, and so on. It’s also helpful to post reminders or notifications about any upcoming events and other important meetings.


3. Attracts New Parents And Potential Customers

Most parents these days will start by searching the internet and visiting a daycare’s website before they consider visiting a center in person. This means that a lack of a strong online presence or updated website can cause you to lose your chance of being considered as a potential daycare center for many families.

A website is a primary hub for your online presence. It’s important to keep your site up-to-date and attractive so that you can best reach new parents and families. Make sure your site is maintained regularly and updated with fresh content and information. This is how you can establish your center as a facility that’s transparent and reliable – the kind of center that takes parental involvement seriously.


4. Helps Make Your Daycare Standout

All daycares differ from each other, but if you’re running a childcare center, you want to make sure your center stands out. One of the best ways to do that is through your website. Your childcare website can be a useful tool that helps you get distinguished from the other centers in your community. On your site, be sure to highlight your center’s unique strengths, philosophy, and special programs that other centers don’t offer. This way, your center will stand out which will increase the chances that your center will be chosen by prospective parents.

Just like any other business, you need to maintain your daycare website to establish your presence on the internet in order to attract more parents and families to your center.

If you want to drive more enrollments to your center, whether you wish to utilize a Facebook ad campaign or email campaign, we can help you here at Local Child Care Marketing. Give us a call for more information.