Every business today must be aware of and involved in local internet marketing. Over 50% of all searches on the internet and with smart phones have local intent. That means people are trying to find someone local to provide them services.
Child care marketing providers who use effective Search Marketing techniques are able to build credibility, generate more leads, and increase sales. The internet used to be all about Search Engine Optimization. Next, it was Search Engine Marketing, and then came Social Media Marketing. However, the reality is- it is all simply Search Marketing.
The person searching for your service must find you where they are searching. Therefore, you must have as a minimum a website, a blog, a FaceBook Fan Page and be in the various directories that list child care providers in your area.
If you have information out on the web, but no one is finding it, it is like having a neon sign in the basement. No one sees it! People must be able to find you when they are searching for a local child care center in your town.