If you’re a child care center owner, you know how important it is to generate buzz for your business. After all, how will parents learn about your preschool without publicity? In today’s digital age, one of the best ways to spread the word about your business is through local SEO (search engine optimization).
Local SEO involves optimizing your website and online presence so that you can be found by people in your area looking for your services. It’s different from traditional SEO, which aims to rank your website higher in search engine results pages (SERPs) for keywords and phrases relevant to your business nationwide or globally.
The great thing about local SEO is that it’s often less competitive than traditional SEO. And because it’s targeted at people who are already interested in what you have to offer, it’s a more efficient way to market your business. If you’re not doing local SEO, you’re missing out on a great opportunity to reach more parents and families for your childcare center.
Fortunately, you can do several things to improve your visibility, attract more local leads, and get more enrollments to your doorstep.
9 Tips for Optimizing Your Preschool’s Local SEO
Claim and optimize your Google My Business listing
Claiming and optimizing your Google My Business listing is vital for childcare centers for several reasons. First, it helps your business rank higher in local search results. This is important because many parents search for childcare centers online. If your business listing appears at the top of the search results, you are more likely to attract new customers. Second, optimizing your Google My Business listing allows you to provide potential customers with more information about your childcare center. This includes adding photos, hours of operation, and contact information. Providing this information makes it easier for parents to learn about your center and decide if it is the right fit for their family.
Finally, claiming and optimizing your Google My Business listing can help improve your online reputation. When potential customers see positive reviews about your center on Google, it can help persuade them to choose you over other centers.
Create strong title tags and meta descriptions
The title tag and meta description are essential elements of your website that help define your business to search engines. The title tag is the text that appears in the blue bar at the top of your browser, while the meta description is the text that appears under the link in search engine results pages.
The title tag and meta description should be keyword-rich, but they should also be interesting and persuasive to potential customers. They should accurately describe what your business offers and make potential customers want to learn more about your center.
Use local keywords in your website content
When creating content for your website, include local keywords that parents in your area might use when searching for a childcare center. This will help you rank higher in local search results. Some local keywords you might want to consider include “childcare center,” “daycare,” and “preschool.”
Optimize your website for mobile devices
In today’s world, more and more people use their phones and tablets to search for information online. That’s why it’s important to ensure your website is optimized for mobile devices. This means ensuring that your website is easy to navigate on phones and tablets and using responsive design so that your site looks good on all types of devices.
Publish high-quality blog content regularly
One of the best ways to improve your local SEO is by publishing high-quality blog content regularly. This helps demonstrate to search engines that you are an authority on early childhood education. It also helps attract new visitors to your website, who might then choose to enroll their children at your center.
Add photos of your center to your website
Parents love photos of childcare centers! Adding photos of your center to your website is a great way to attract attention from local parents and families. Make sure to add high-resolution photos that show off the facilities and programs at your center.
Get positive reviews from parents online
As we mentioned earlier, positive reviews from parents can help persuade potential customers to choose you over other childcare centers. There are several ways you can get positive reviews from parents, such as through social media or review websites like Yelp or Google+. Make it a priority to ask parents for feedback after enrolling their children at your center, and make it easy for them to leave reviews by providing links on your website.
Use local directories to list your center
There are several local directories that list childcare centers in specific geographic areas. These can be a great way to get your center’s name and information in front of potential customers. You might want to consider local directories include Yellow Pages, Manta, and Foursquare.
Advertise your center online
Another great way to improve your local SEO is by advertising your center online. This can be done through Google AdWords or other paid advertising platforms. Paid advertising can be an effective way to reach local parents who might be searching for a childcare center in your area.
By following this local SEO checklist and incorporating these best practices, you can ensure that your preschool is more visible in search engine results pages—and that means more parents will be able to find you when they’re looking for child care options in their area!
At LCCM, we offer integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities and put your center on the map. Visit us to learn more!