As the owner of a child care center, it’s vital that you consistently look for new ways to market your business, increase your exposure, and attract more clients.  Social media is an effective marketing tool that helps child care centers achieve their goals.  These online platforms are an integral element for marketing any business. That is where the importance of childcare social media marketing comes into play.
 
If you’ve been wondering how you can utilize social media marketing for your child care center to help your business grow, keep reading! Here are seven reasons why child care centers should invest in social media marketing strategies.
 

1. Social media marketing is free

While some child care centers may spend thousands of dollars on advertising, you can establish a strong presence on social media without spending any money. You don’t have to pay for banner ads, newsletters, or classified ads if you’re active on social media networks (like Facebook and Twitter.) Having an online profile is free of charge! The important thing is picking the right platform to boost your marketing success.
 

2. Social media is an effective way to communicate with clients

Another advantage of social media marketing for child care businesses is that it gives you the ability to foster relationships with parents looking for the types of services you offer. Social media platforms allow child care centers like yours to develop a positive rapport with customers. By actively engaging with parents online, you can discuss an array of topics related to child care, the activities and events at your center, and address parents’ questions and concerns.
 

3. Social media allows you to establish yourself as an expert in child care

As a child care center owner, it’s beneficial to position yourself as an expert in child care services. By establishing yourself as an authority in the child care industry, you will market your services more effectively. One effective way to gain the attention of prospective families is by putting out valuable content that educates parents about childcare-related topics, such as safety tips for infants, fun activities for toddlers, and the like. You can also utilize social media platforms to share information related to the types of services you offer.
 

4. Social media is an effective branding tool

Like an effective website, social media channels are a great tool to help child care centers establish their brand. Posting photos of children engaged in activities at your facility, updating parents about daily news and events, and answering questions related to your services are all great ways to create and maintain a strong brand for your center online.
 

5. Social media is an effective way to drive traffic to your child care center

According to research, people tend to spend at least five hours each day on social networking sites. If you use these effective marketing strategies, you can harness the power of social media and make it work for your center!
 
Take advantage of all that social media platforms can offer by creating shareable content among parents in your area. You can also create paid posts or boost your posts with Facebook Ads, which will allow you to reach more people in your target market. You can also link your website and your child care center profile so that new visitors who land on either page can route automatically towards finding more information about more of your available services.
 

6. Social media enables child care centers to expand their reach beyond geographical borders

By establishing a solid presence on social networking sites (such as Facebook, Twitter, and Instagram), child care centers can get the word out about their services and grow their client base exponentially! With so many people visiting social media sites, you can expand your child care business to a worldwide market.
 

7. Increased opportunities to interact with parents on an interpersonal level

When marketing your child care center, you need to open avenues for ease of communication and interaction with prospective parents. When you do this, it will improve your chances of converting browsers into buyers and also helps you increase brand loyalty. In short, social media marketing allows child care centers to engage in conversations with parents and build stronger relationships.
 
By incorporating social media into your marketing strategy, you will be able to generate more leads and increase enrollment at your child care center exponentially.
 
LCCM offers both integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.