A child care newsletter is a valuable tool for communicating with parents and guardians. It can be used to share important information about the program, such as upcoming events and changes in policy. It can also be used to promote positive behaviors, such as attendance and participation in activities. Furthermore, a newsletter can help to build a sense of community among parents and guardians, as well as between the program staff and the families they serve. 
So how do you get started writing a child care newsletter? Here are eight helpful tips! 

Keep the audience in mind

When writing a child care newsletter, it is important to keep the audience in mind. The newsletter should be geared towards parents and guardians, so make sure to include information that will be relevant and useful to parents. This might include upcoming events, updates on new programs or initiatives, and reminders about important dates or deadlines. 
Then, try to make the newsletter engaging and easy to read. No one wants to wade through pages of dry text – so consider using bullet points, short paragraphs, and headlines to break up the content. Finally, don’t forget to proofread! A well-written and error-free newsletter will give parents confidence in your competence – and that’s always a good thing. 
More importantly, be sure to strike a balance between content and promotion. Too much promotion can make the newsletter seem like nothing but an advertisement, while too much content can make it seem like a dry school report. A good rule of thumb is to fill the newsletter with 90% content and 10% promotion. 

Use a template

One way to make writing a child care newsletter easier is to use a template. This will provide you with a basic structure for the newsletter, and all you’ll need to do is fill in the relevant information. You can find child care newsletter templates online, or you could even ask another program if you could borrow their template.
Additionally, it’s also important to consider how it will be read. In today’s world, people are increasingly reading newsletters on their phones or other mobile devices. You’ll want to make sure your newsletter is easy to read on a small screen or you’ll end up missing out on potential readers. 

Stick to a schedule

It can be helpful to stick to a schedule when writing a child care newsletter. This doesn’t mean that you have to publish a new issue every week – but it does mean that you should aim to be consistent with the frequency of your newsletters. This way, parents will know when to expect a new issue, and they can start to look forward to receiving your newsletter on a regular basis. Plus, if you stick to a schedule, it will be easier for you to plan ahead and make sure that each newsletter is packed with interesting and useful information. 

Get input from others

If you’re struggling to come up with ideas for your child care newsletter, why not ask for input from others? This could include parents, guardians, or even staff members. Ask them what kinds of things they would like to see in the newsletter, and use their suggestions to help you brainstorm content. Not only will this make the process of writing the newsletter easier for you – but it will also ensure that the newsletter is truly relevant and useful for the people who will be reading it. 

Keep it positive

Remember to keep the tone of your child care newsletter positive! After all, the goal of the newsletter is to promote a sense of community and to share information in a way that is helpful and engaging. So focus on the good things that are happening in your program, and use the newsletter as an opportunity to celebrate the achievements of both children and adults. 

Highlight events and activities

Make sure to highlight any upcoming events or activities in your child care newsletter! This might include special holiday celebrations, field trips, or even just fun activities that are planned for a regular day at the program. Parents will appreciate having this information in advance, and it will give them an opportunity to get involved if they so choose. 

Use photos and graphics

Another great way to make your child care newsletter more engaging is to use photos and graphics. This could include pictures of the children in your program, or even just fun and festive clip art. Just be sure to use high-quality images that are clear and easy to see. 

Have fun!

Finally, don’t forget to have fun with your child care newsletter! This isn’t a school assignment – it’s an opportunity to share information about your program in a creative and engaging way. So take some time to experiment with different layouts, fonts, and images until you find a style that you’re happy with. And above all, enjoy the process of writing and publishing your very own child care newsletter!
Writing a child care newsletter can seem like a daunting task – but it doesn’t have to be! By following the tips outlined above, you can make the process easier and arrive at a newsletter that’s both engaging and informative. 
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business.
We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities and put your center on the map. Visit us to learn more!