It’s no secret that social media has taken over the world in recent years. According to a study by Marketing Charts, 92% of adults with internet access use at least one social platform and spend an average of one hour and 39 minutes using Facebook alone every day. It would be silly not to take advantage of the free marketing opportunities available through social media channels with statistics like this! And when it comes to Montessori schools, utilizing these platforms can significantly impact your Montessori enrollment numbers. Here are seven ways you can use social media to boost enrollment at your Montessori school.
Identify your target audience
Determining who the members of your target audience are is the most critical step in marketing on social media. It’s vital that you know which types of people to whom you are trying to market your school Before you can determine which platforms will best suit your needs, as well as which strategies to roll out.
For instance, if your primary demographic is stay-at-home mothers in their 20s and 30s who are not very familiar with the concept of Montessori education, putting together a Pinterest board or creating an Instagram account targeted toward parents would be beneficial.
Choose the right platform for your needs
After identifying your target audience, you need to decide which platforms you will use and how often. You may want to start by identifying which social media platforms are used most frequently by your contact audience and grow from there.
For instance, if most of your subscribers are Facebook users, you could post Montessori education tips on this channel. You can also try taking advantage of paid promotions that include social media management services for Montessori schools. These will generate high levels of engagement and help boost Montessori enrollment.
Highlight what makes the Montessori approach unique
Montessori is unlike other types of preschool education programs in several ways! Use this to your advantage when promoting your Montessori school via social media. You want to develop posts that highlight what makes your school different and inspire parents to choose your center over other local preschools.
The best way to attract new followers on any platform is through frequent and engaging updates. When parents are considering preschool options for their children, they will visit many different websites. They are likely to search through social media pages before narrowing down their decision.
Make sure parents can easily find what they’re looking for. Also, make it a habit to post about Montessori education frequently. Use relevant hashtags, images, videos, and other forms of content. Doing so makes it easy for prospective families to identify your school as the best Montessori option in their area!
Optimize your site
An essential part of getting the most out of social media is ensuring that parents can learn everything they need to know about your Montessori school quickly and easily. It means you need to optimize your site accordingly.
For example, your school’s homepage should be straightforward and organize sections into columns that easily stand out to visitors. You should also include many user-friendly features, such as “Contact us” buttons and an inquiry form for subscribing. It will help potential parents get in touch with you quickly. If possible, try sharing live streaming videos via Facebook or Instagram – these grab attention and encourage engagement!
Employ marketing strategies
There are several things you can do to boost Montessori enrollment numbers using social media channels. These include paid promotions, contests and giveaways, targeted ads, and more.
You can take advantage of Facebook’s advanced advertising capabilities. Create customized ads specific to landing pages for parents looking at preschool options for their children.
Use attractive images
When uploading visuals, it’s essential that you post high-quality eye-catching images. Ensure that your images are high in pixel, well-lit, and adequately sized. Unique visuals also increase engagement.
Utilizing social media is an excellent way to boost Montessori enrollment numbers. Social media platforms allow you to reach parents who otherwise may never have come across your school online. It will also help you establish a strong presence as an authority when it comes to Montessori education, as well as an excellent preschool option.
LCCM offers integrated digital and offline marketing solutions specifically designed for the child care industry.
We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.