Do you want to make your child care website stand out? Pop-up forms are a great way to do that! Pop-up forms allow you to connect more easily with people who visit your website, as they can collect valuable data for your marketing and help drive sales. Pop-ups are also easy to create.
They are helpful because they display information that your website visitors want and need. Plus, you can implement pop-up forms into any website or blog style.
Pop-up forms pop up when the visitor scrolls halfway down the page. You should note that it is essential to check your pop-up settings if they do not pop up right away.
There are several different types of pop-ups:
1) Overlay: This type covers the site as it pops up.
2) Lightbox: This pops over the main window but allows users to switch between windows without closing them.
3) Full-page: These pop-up windows will completely replace your current window with a new window.
The above are all great options for child care websites.
Adding pop-up forms to your child care website can be done in a few easy steps if you use the suitable pop-up plug-in. Here are six tips to guide you in creating and using pop-up forms for your child care website.
Use pop-up forms to highlight your product pages
People have come to your website to find out more about the services your center offers. Make it easy for them to navigate your site by including pop-up forms on your product pages that pop up when visitors scroll halfway down the page. These will show people where they are and give them information about your child care services.
Create forms with your target customers in mind
While pop-up forms should pop up on your website, they also need to pop up for the appropriate people. These are your visitors who are interested in your services and can give you valuable information. This pop-up form will drive sales because it is specific to those searching for your child care services, namely parents.
It’s helpful to keep the needs of your target parents in mind when planning and designing your forms. Do your best to avoid overwhelming your audience with a complicated sign-up experience. Only include fields and information that are most relevant to parents. Also, be sure to keep your message clear and concise.
Optimize for mobile
One pop-up form to cover all devices may not be the answer. As we know, mobile pop-ups are essential and effective for marketing because so many parents use their mobile devices to access your website. Think about pop-up forms that pop up on mobile devices when customers scroll halfway down the page. It is a great way to get information from parents who use mobile devices.
Use pop-up forms on every page of your website
People pop in and out of websites all the time. Visitors tend to click around and may not stay for too long. That is why pop-up forms should be used on every page of your site so you can connect with visitors every time they see one. Your pop-ups will continue to show relevant pop-up forms as users move around from page to page.
It will also increase conversions because these forms are hard to miss. They give you a better opportunity to collect data from prospective parents who may not have been able to fill out a form if it was only shown once or twice per session, or once they make initial contact with your website at the very beginning of a browsing session.
Make pop-up forms visible but not too obtrusive
When pop-up windows pop up on your site, it’s best to avoid showing pop-ups that cover the entire screen or those that are too obtrusive and interrupt browsing. It’s also recommended that you make them visible by limiting the size of your pop-up window.
For example, allow it to pop up when visitors scroll halfway down the page instead of covering their whole screen, regardless of where they are on your website.
Use images in your pop-up forms
You can use images in pop-ups if you have a service that is visual in nature. For example, these are beneficial if you incorporate photographs of your building or playgrounds. Using an image in a pop-up form is an excellent way to make the forms more visually appealing. You can even use pop-ups with images, text, and links.
Using pop-up forms on your child care website is an incredibly effective way to increase conversions. Follow these best practices to help you convert your audience into enrollments.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Contact us to learn more.