Paid Social Media Paid social media can provide enormous benefits to your preschool business. In fact, social media marketing may be one of the most cost-effective ways to advertise, because it allows the subscriber to target a demographic. For your preschool business, this is crucial because it can focus only on people who are likely to become customers. This greatly increases the chances of a conversion. Some of the more popular social media sites are Facebook, LinkedIn, Twitter, and Digg.
Define
What exactly are paid social media ads? In most cases, these are paid advertisements on social media sites such as Facebook, LinkedIn, Twitter, or Digg. This type of social media marketing has garnered a lot of attention in the last few years as these sites have seen an explosion of users. In the four just mentioned alone, it has been estimated that there are over 700 million users. What’s more — these sites allow advertisers to target their audience which increases the likelihood of a customer clicking on the ad.
Uses
The best way to use paid social media ads is in conjunction with the social media itself through creating a dialogue with potential clients. For one thing, your preschool business can monitor these interactions, identifying keywords that can be used in the actual ads. Used in this way, social media can also be used to increase name recognition and increase subscribers or potential leads. Be aware though, that ads placed on these forums should avoid an actual sales pitch as this annoys customers.
Cost Effective
One of the biggest reasons to use paid social media ads is that it is one of the most cost-effective marketing strategies. For your preschool business, this means access to a large potential client base and a way to target that base. Plus when compared to other forms of marketing, it has a relatively low cost. Depending on the social media marketing the cost could be as low as $.40 per million. Other venues might be more than $1.00 per million.
Increasing Audience
With so many users, the potential to generate leads is tremendous. Once upon a time, social media was considered to be just for teenagers, but that is certainly no longer the case. Adults have found their niche here as well using services such as Facebook and LinkedIn. Even news outlets are using social media which is drawing more fans every day. As a result, a preschool business needs to seriously consider how to maximize this access to its community.
Target Audience
Perhaps more than any other form of marketing, paid social media ads allows a preschool business to target the audience. For example, Facebook and LinkedIn use the profiles of its members including their ages, gender, location and other such facts to target ads to those members. For a preschool, this eliminates wasted time and money spent on demographics that are not likely to become customers.
As a result, your preschool business needs to seriously consider investing in paid social media ads. They are cost-effective, improve brand recognition, and allow the preschool to target the audience. Certainly, traditional forms of advertising are more costly and do not allow the business to target an audience or even track the results as social media marketing does.