Persuading parents to select a day care is very dependent on trust fostered by familiarity. Parents have to feel like they “know” your day care. As a result, a lot of day cares are turning to local PR to help create an attractive character or persona that parents can connect to. These tools can include both traditional forms and more digital forms of PR. When done correctly, there is a definitive increase in day care enrollment.
Traditional Local PR Tools
Local PR can be a valuable tool when trying to increase your day care enrollment. However, it is important for your day care to understand these tools and exactly how to use them for maximum exposure. Of course, there are the traditional forms including radio, TV, and local publications such as newspapers. Keep in mind that parents see coverage by these as an endorsement. A good way to gain exposure here is to find out who covers child care issues and establish a relationship with them.
Digital Local PR Tools
In the today’s internet savvy world, it’s important not to neglect this source of local PR. These include such things as blogging, Facebook, Twitter, and writing articles for other sites. In fact, the ability to engage parents in a meaningful dialogue can help establish an attractive character that parents will feel like they know and can trust. That’s a critical component in converting a lead to a permanent customer.
One of the best ways to maximize local PR, is to host an event that will garner public attention. These might include fire safety programs, immunization clinics or seminars on various child care issues. This is especially effective if local experts are brought into speak on these issues. Also, consider volunteering to speak at events outside the daycare. Newspapers and other media sources love to cover these types of events and the publicity is free!
Parents want to know that the day care they choose is filled with people who are experts on child care. As a result, many day cares turn to publishing informative articles in order to foster this side of their attractive character. These articles can include posts to blogs, features in the local newspaper, or even articles that are submitted to article directories. In fact, your articles can sometime be syndicated and result in national exposure, which reinforces your image as an expert on childcare.
Writing press releases is another great way for you to utilize local PR. Plenty of free press release templates can be found online making them rather easy to write. Once finished, submit them to such resources as local event calendars or social media sources like Facebook or Twitter. Those free events mentioned make great material, but also consider writing a press release any time there’s a special event such as a children’s program or a new curriculum is introduced.
So take advantage of local PR to increase day care enrollment. Both traditional and digital sources can be tapped and both are usually free ways to get your day care’s name in the media. This kind of exposure in multiple arenas will boost your day care’s credibility for parents and make them much more likely to trust your day care with their precious child.