A daycare center run out of your home can be an excellent business venture, as it offers a lot of flexibility, plus plenty of opportunities for growth. However, making sure your in-home daycare is able to thrive and succeed requires a tremendous amount of effort. Several factors must be taken into consideration, including hiring quality employees, building relationships with referral sources, implementing effective marketing strategies, obtaining the necessary equipment, and maintaining business operations. Here are a few essential steps to follow in order to establish your own successful in-home daycare center.
The first step when it comes to starting an in-home daycare center is determining who your ideal clients are. Do you intend to provide services to families with similar needs? Do you plan to care for children who fall into different age groups?
Those who hope to own an in-home daycare center need to identify all potential markets in their vicinity and research them thoroughly in order to build a viable business model. These populations might include working parents, or stay-at-home parents who are looking for child care, among others. Once you’ve narrowed down your target market, it’s time to move on to step two.
Obtain financing options
Setting up an in-home daycare business can be expensive. In fact, most in-home daycares end up spending hundreds of thousands of dollars in startup costs alone. Even with careful planning, these expenses are not easy money to come by. There are several different options to help you obtain financing. Still, regardless of which funding source you choose, in-home daycare owners must be prepared to present a solid business plan in order to open your center.
Get employees on board
Hiring staff can be a challenging task for any new business venture, including an in-home daycare facility. When you begin the process of hiring employees, the first thing you need to do is make sure they have the proper qualifications, which include at least some background in childcare, along with reliable work history, and references.
Once you find your qualified team members, keep them on board by offering reasonable wages and benefits packages. It is also essential to communicate regularly with your employees. Ensure that they feel involved in the operations of your daycare center. This is especially important in small businesses in which employees are often treated as part of the owner’s family.
Market your in-home daycare
When it comes to promoting your in-home daycare, it’s essential to plan and be creative. Promoting your in-home daycare can be done in several ways and through a variety of avenues, including local newspaper advertisements, websites, social media networks, and word-of-mouth referrals.
Your planning for marketing campaigns must begin even before your daycare center opens its doors for business. Be sure to register your daycare with state agencies that regulate child care services in order to obtain necessary licenses and permits. Keep in mind that even though marketing strategies can come at a cost, they are vital when it comes to promoting your in-home daycare.
Establish business operations
Once you’ve hired your child care employees and invested in marketing efforts, it’s time to determine how your in-home daycare center will run its daily operations. Take time to decide how you will prioritize customer service, manage inventory and supplies, create lesson plans for learning activities, and maintain all of the necessary equipment needed for your center to operate effectively.
During this process, in-home daycare owners also need to consider any potential changes needed in order to adhere to government regulatory requirements. These could include having first aid kits on-hand at all times, or keeping proper documentation on file that shows that all required employees have received CPR instruction.
Comply with government regulations
Before any in-home daycare center can open its doors for business, you must first obtain all necessary licensing and permits. These include licenses for operating a child care center in an in-home setting, and food safety certifications, depending on how children in your in-home daycare are fed. Keep in mind that even though obtaining these licenses may seem like a tedious process, abiding by all rules set out by The U.S. Department of Labor is extremely important so that you can avoid running into any legal implications later on down the line.
Establish marketing strategies
Promoting your in-home daycare does not end once you’ve opened your doors to clients. Promoting your in-home daycare is an ongoing process that you must stay on top of in order to keep attracting new families. Promoting your in-home daycare services can be done in several different ways. However, if there’s one thing you shouldn’t overlook when it comes to promoting your childcare business, it’s digital marketing.
It’s essential to create an online presence to help you reach parents in your area, as well as surrounding communities. This can be done by creating a website that specifically outlines all of the services you offer. Also, consider using social media networks to promote your in-home daycare center.
At LCCM, we offer integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.