According to statistics, the number of mobile internet users in the United States is about 276.8 million. Additionally, the majority of Google searches tend to come from mobile users. That’s why childcare website mobile optimization is essential to increase traffic.


If you look at your Google Analytics stats, the traffic coming from mobile phones will be significant. If you want to take a quick look at your mobile device stats, follow these steps:


  1. Log in to your Analytics account
  2. In the sidebar, click “Audience”
  3. Then under Mobile, click “Overview”


Your child care website design needs to include mobile optimization. Once you see your Google Analytics numbers, you’ll realize how important it is to cater to mobile devices.


How Google Indexes Your Child Care Website


If you see your website show up on the Google search engine results page (or “SERP”), it means that the search engine giant has included and added it to its colossal index of pages and sites. The term for this process is “indexing.”


In the past, Google used to index websites that utilized the desktop view as its basis. Now, things are different. Instead, Google now prioritizes the content of your child care website’s mobile version, which is a process called “mobile-first indexing”. This is precisely the reason why you should be optimizing your site for mobile devices.


Methods for Optimizing Your Child Care Website for Mobile


1. Keep It Organized


All of the crucial information included in your website must be easy to find on a mobile device. Parents who are on the go are likely to access your site from a small screen. Therefore, they need to be able to find all of the necessary information about your classes and how to contact you quickly.


All of the “extras”, such as blog posts and updates, should be carefully prioritized as you design your page and menu. It’s also okay to hide any information that may be optimally viewed on a computer but isn’t necessary on a mobile device.


2. Organize Your Navigation Menu Properly


It’s important to keep your website’s navigation simple. This will help parents find their way around your site with minimal difficulty when they’re browsing from a mobile device. Remember, users may not have access to all of the menus and offerings that you’ve posted.


3. Make Your Web Files Light


Smartphones can not handle as much traffic as computers. Since they don’t use a wired connection, their internet speed is not as optimal. In order to determine if your website loads quickly, refer to PageSpeed Insights by Google. Users are likely to abandon a site if it loads too slowly. To prevent this from happening, lighten all your files.


If your child care website design includes photos, videos, and graphics, you need to ensure that these files are not too heavy. This will help save on-site loading time for mobile users. Your devs should upload images in JPEG or PNG formats. Also, make it a point to shorten your videos. As for blog posts, consider installing Google’s Accelerated Mobile Pages, commonly known as “AMP”.


4. Use A Responsive Template


The beauty of using templates is that you don’t have to create all of your content from scratch. Choose a responsive template so that all elements will shift to fit your visitor’s screen size easily.


When the popularity of mobile devices began to soar, it was common for websites to have separate mobile versions. These variants had less information than desktop versions because of the slower internet speeds and smaller screen sizes.


With the emergence of responsive websites, it is now possible to include every piece of information from the desktop version to the mobile version. Accordions can be used to keep information on a smaller screen compact and easier to browse. Even if your content is initially hidden from the user’s view, Google’s bots are designed to process that information.


5. Optimize The Size Of All Elements


Anything users can do on a computer, they should also be able to do on a smaller screen. This means you need to ensure that the sizes of each of your website’s fields, menus, and buttons can be easily tapped with a finger. Your fonts should be easy to read. Everything should be easily legible without users needing to zoom in.


Do you need help with childcare website mobile optimization? Let LCCM build your site for you! In addition to creating websites, we also offer a wide variety of marketing services that will help boost enrollment at your center. Contact us today for more information. Also, check out our other posts for more helpful childcare business resources!