Social media has become a powerhouse for expanding your reach online. Thanks to social media’s user-friendliness and freedom to be creative with your content, you’d be hard pressed to find a child care center that doesn’t utilize social media to some extent. From Facebook and Instagram, to Twitter and TikTok, there’s a platform for virtually every type of audience. However, what matters most is the ways in which you utilize these social media platforms when it comes to marketing your child care center.
In addition to being able to engage and inform your followers, social media is also important for your overall brand strategy and increasing loyalty with your audience. Developing a strategy for your child care center’s brand will involve using multiple platforms at once, engaging with followers regularly, providing customer service, and creating a “voice” for your brand. Is your center’s voice fun and engaging? Is it informative and reassuring? These are all things to consider when coming up with a consistent and effective social media strategy. Take a look at some of these other important things to consider as you develop a social media strategy for your child care center:
Quality vs. Quantity
Your social media pages may contain the most creative and engaging content, but if you’re not posting frequently enough, you and your audience will be missing out. Of course, that’s not to say you should sacrifice frequency over quality. Quality content will engage and effectively target your audience, while the frequency of your posts will help you stay at the forefront of their minds.
Are your posts bringing value?
Quality content can include a number of things. For example, the purpose of your social media pages may entail being informative and transparent to families who are browsing your socials. Your content should reflect what kinds of activities in which the kids at your center are participating, and why these activities are essential to children’s overall growth and early childhood development. These considerations all tie back to your center’s “voice” and how it can be amplified through the use of strategic content that will draw your ideal audience.
Engaging with your followers on a regular basis is a significant factor when it comes to effectively building relationships and loyalty with your audience. When you comment, share, and like other people’s posts, these actions will also boost your visibility and awareness of your page. These things also tie into the strategy of connecting with other influencers for your social media content. One way to boost your visibility is to follow highly influential accounts, or accounts that have some form of influence over the child care industry. Networking is key when it comes to building your brand’s overall visibility.
Customer service at your audience’s fingertips
Inevitably, parents are going to turn to social media when it comes to compliments or complaints. How you handle either of these two things is important. Step one is having a standardized response process for whoever handles your socials. Expediency, as well as a positive and genuinely helpful response, will reflect much more positively on your center rather than ignoring or disputing the complaint. When it comes to the child care industry, parents’ top priority is knowing that their voices are being heard by the people providing daily care to their children.
Reward your most loyal followers
Building brand loyalty can be done in a number of ways. In addition to responding and engaging with your followers, remember that incentives are highly effective too. Giving out freebies, such as “$200 off tuition” or even a free gift certificate to a local business, can give your center the uptick in engagement you need. For example, you may have parents tag other parents on your Instagram or Facebook posts comments to enter your giveaway. This is an easy and cost-effective way to reach new parents who may not have otherwise found your page.
Connect with Facebook groups
Every business should have a forum where like-minded individuals can go and ask questions, share wins, and network with each other. Facebook groups are a great way to cultivate a community that does just that. Of course, you’ll want to get to know your audience in order to best serve them. Listening to your community’s feedback and centering your content around their needs will give your social media a “voice,” and you’ll ultimately be able to engage with your audience more effectively.
Contact us at Local Child Care Marketing for all your social media needs for your center.