Nowadays, having a website for your child care center is a must if you intend to generate enough business to keep your daycare center running smoothly. Your center’s online presence is crucial when it comes to helping prospective parents make purchasing decisions, especially as we’re seeing more and more millennial parents than ever before. In fact, statistics show that eight out of ten people use the internet to find additional information on local businesses, with at least 70% of people relying on online reviews to help them make decisions. Check out some of the following tips for how you can improve your daycare’s online presence.
Is your daycare’s website ranking on the first page of Google searches? If not, you could be missing out on some serious traffic. “SEO” (Search engine optimization) is useful in helping you grow your website’s search rankings on popular search engines like Google, Bing, and Yahoo. A vast majority of new parents tend to do quick Google searches to find conveniently-placed and highly-reviewed daycare centers before making their final decisions. To ensure that you’re tapping into as many parents in your area as possible, your site needs to be one of the first results that pop up when parents search for terms such as “daycare near me” or “daycare in [location]”. Bear in mind, many parents are going to be searching for these terms from right in the palms of their hands, so you’ll want to make sure your site loads quickly, and that it’s optimized for mobile devices. Lastly, having quality content that includes links leading back to your website is going to be key when it comes to grabbing more traffic for your website.
Reviews and Testimonials
It’s not very often that someone will buy something online after seeing negative reviews about that item. The same goes for your daycare center. Reputation management is crucial for attracting new parents to your center. Even if your center earns a negative review here and there, it’s best to acknowledge the complaint and explain how you were able to rectify the situation with that parent. Additionally, encouraging happy parents to post positive reviews will increase your rankings on Google, which will increase the overall visibility of your website.
If you’re looking to increase your center’s online visibility, implementing a robust social media strategy for your daycare center is a no-brainer.. Facebook is a great place to start, so you’ll want to ensure that your daycare’s Facebook page is accurate and up-to-date. From there, you can start scheduling posts and engaging with your followers. Engagement is key if you hope to maintain an online presence. Therefore, it’s crucial that you respond actively and promptly to your followers while facilitating discussions surrounding your daycare.
It’s also wise to consider expanding to other social media platforms. Creating an Instagram account for your daycare center is a great idea that will help you grow a following and get in touch with potential parent leads. The great thing about Facebook and Instagram is that if you decide to start leveraging paid traffic, you can run ads simultaneously on both platforms.
Influencer marketing is skyrocketing in terms of popularity when it comes to small businesses improving their online presence. People tend to trust promotions that come from trusted members of the community, especially when it comes to child care options. In fact, over 80% of marketers say this form of marketing works just as well as, if not better than, other methods. Not only does influencer marketing increase your overall engagement, but you’ll be able to tap into new audiences that may benefit from your daycare’s services. Something to consider when researching influencer marketing is determining which type of influencer you wish to utilize. Micro-influencers are your most cost-effective option. These types of influencers tend to have less than 5,000 followers and don’t charge nearly as much per post as influencers who have hundreds of thousands of followers, or more. “Mommy blogger” influencers are generally going to be your best if you plan to go this route.
Building your online presence entails its fair share of tedious tasks that might prevent you from reaching the audience needed in order to grow your online presence. Consider making use of email automation, automated post-scheduling tools, or any type of administrative tasks that can be automated. You can even use automation for your Facebook Page. Facebook’s Response Assistant feature is great for helping your monitor and maintain any type of incoming inquiries to your page.
Pay close attention to your competition
When you run any type of business, including a daycare center, examining what your competitors are doing comes with the territory. The main objective here is to determine what types of strategies your competitors are using, and which ones will work best for your daycare. While it’s important to observe what others are doing, you should also be looking for potential gaps that need to be filled by also observing what your competitors are not doing. With competition increasing every day within the child care industry, staying up-to-date on your competitors, as well as brushing up your own marketing knowledge, is critical in order to make the most use of an effective strategy. How often are your competitors posting on their social media pages? What types of information do their websites offer that yours may not? What does their social media engagement look like? These are all key elements you need to actively monitor when strategizing to build your own center’s online presence.