Getting clients for any business is one of the most challenging parts of the job and daycare is no exception. Building a client base for your daycare is not an easy feat. Parents always want to make sure their children are in good hands, and they have many options when it comes to child care. So how do you make sure that your daycare is their first choice? How do you make your center stand out? How do you get more clients for your daycare center?
Here are ten tips to get more clients for your daycare business:

Facilitate an open house

If you’re looking for more clients for your daycare, hosting an open house is a great way to get the word out. Open houses allow parents and families to tour your facility, meet your staff, and learn more about your program. Consider holding an open house during the weekends so working parents can attend. Offer tours of the facility, and highlight all the features and amenities your center has to offer. Also, don’t forget to serve refreshments and activities!

Get involved in the community

One way to get more clients for your daycare is to get involved in the community. There are many ways to do this, but one way is to partner with local businesses. For example, you can offer a discount to employees of a nearby company. You can also participate in local events or host your event at the daycare center. Community involvement will help raise awareness about your business and make it more visible to potential clients.

Make use of social media

Social media is a powerful marketing tool that can be used to reach a large number of people quickly and easily. If you’re not using social media to promote your daycare business, you’re missing out on a great opportunity. Create social media accounts for your business and start posting about your center. Be sure to include photos and videos to give potential clients a glimpse of your daycare. You should also consider running social media ads to reach even more people.

Offer promotions and discounts

Who doesn’t love a good deal? Offering promotions and discounts is a great way to attract new clients to your daycare business. You can offer a discount for the first month or week of enrollment. You can also offer a discount for referrals. Be creative with your promotions and discounts to make your daycare center more attractive to potential clients.

Focus on customer service

Another way to get more clients for your daycare is to focus on customer service. This means providing a high level of care and service to all the families you currently have enrolled. Make sure you’re always available to answer any questions or concerns parents may have. Show them that you truly care about their children and their experience at your daycare center. If you deliver excellent customer service, parents will likely recommend your business to others.

Have a website

In today’s digital world, having a website is essential for any business, including a daycare. A website allows you to reach a wider audience and show potential clients what your center has to offer. Include photos, videos, and information about your program on your website. You should also make it easy for parents to contact you with any questions or concerns that they may have.

Use word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful marketing tools available. It’s also one of the most affordable. If you’re looking for more clients for your daycare, start by asking your current clients to spread the word. Encourage them to tell their friends and family about your business. You can also offer incentives for referrals, such as discounts or free enrollment.

Run a marketing campaign

A marketing campaign is a great way to promote your daycare business and reach many potential clients. There are many different ways to run a marketing campaign, but one option is to use print or online advertisements. You can also use direct mail or email to reach potential clients. Be sure to include information about your daycare center and how to contact you.

Participate in trade shows

Trade shows are another great way to promote your daycare business and reach potential clients. This is an opportunity to meet face-to-face with parents and families who may be interested in enrolling their children in your program. Be sure to have information about your center, as well as brochures and flyers. You should also have a website to direct people to for more information.

Get listed in directories

There are many online and print directories that list daycare centers in the area. Getting your business listed in these directories is a great way to reach potential clients looking for child care options. Ensure all the necessary information about your centers, such as your address, phone number, and website address. You should also include a brief description of your program and what sets it apart from other daycares in the area.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Visit us to learn more!