Blogging is a crucial component of any business marketing strategy, and your child care center is no exception. Writing blog entries does more than provide readers with information. It also helps to give your business a personality. Consistently publishing blogs offer more benefits than many child care owners realize. But before you start blogging, let’s explore some blogging basics.
What Is Blogging?
Blogging started when people discovered that websites were the way of the future, but early blogs were not like the ones we know today. More traditional blogs were typically meant only for search engines. They were generally full of keywords and link directories. Today, blogging has taken on a more individualistic format, such as blogging one’s thoughts or company’s information.
Why blogging is important for business owners
Creating a blog allows you to show customers who you are as a person or as an organization. Your blog enables you to share information or advice about the industry in which you work, and it helps people become familiar with your company’s culture. It’s essential to know how blogging works to make this tool most effective for your child care center.
Now that you understand the importance of blogging for marketing a business, in the next section, we’ll discuss some helpful points you can use as you create a blog for your child care center.
Blogging for blogging’s sake is a waste of time
The most common mistake you will see is that some blog writers are blogging without having a specific goal in mind. They write blogs only because they need to publish content on their website. Whether you plan to utilize your blog to generate newsletter subscriptions, visitor engagement, customer loyalty, or social media sharing, it’s important that your blogs are created and published with a purpose in mind.
What type of child care center do you have?
Before you start blogging, consider how you want to portray your child care and be known to parents and members of your target audience. This can help you narrow down what your blog’s goals are. You should also consider the services your center offers. Therefore, it will help you create blog posts that align with your center’s persona and services.
For example, if your center offers infant daycare services, it’s best to tailor your content so that it is likely to attract parents of babies and include content that discusses parenting tips.
Which online blogging platform is right for you?
Once you’ve established your blogging goals, it’s time to choose your blogging platform(s). Most blogging platforms are free and easy to navigate. You can host your blog on your child care center website or through an online blogging community (like WordPress.) If you choose the latter, be sure to download that particular blogging app on all of your devices. This way, you can access it anywhere and can publish new blog entries at any time.
How often should I blog?
The answer to this question will depend on your blogging goals. However, blogging at least once every two weeks will help you keep your site active and keep people coming back to see your latest posts. Additionally, blogging more frequently may be helpful if you want to share daily activities with parents or use your content to engage potential customers.
Planning Your Content
Blogging isn’t just about writing topics for your website. Blogging is also about content management. If you plan to create ten blogs for next week, planning and organizing your posts will be the key to your blogging success.
It’s advisable to use a blogging planner. It helps in documenting and managing your blog ideas. A blogging planner can be as simple as a spreadsheet or a list of blog topics, or it can be a more detailed explanation of each blog post with subheadings and key points.
To make your blogging process even easier, you may want to create templates for some of your blogging posts. It will save you time and you do not have to retype certain information that remains consistent from one blog to the next. Templates are helpful if you’re going to use them for common introductory elements, like company history and staff bios.
Finding Your Voice
Your blogging “voice” should be an extension of you and your child care center. Your voice comprises your writing style, personality, and how well you establish yourself as an expert in your industry. It will take time, as blogging is not something that should be forced or rushed into.
As a child care center owner, blogging is an essential component of your marketing strategy. Learning how to blog can help you market your child care center and engage customers most effectively.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Give us a call to learn more!