Every New Year, you may be coming up with some resolutions. So here is our challenge to you: what will you do to increase child care enrollment in the new year? Here are some ideas for how to succeed in 2022 with new child care marketing solutions.
A Word About Privacy
Privacy and safety are the two most important things parents want in a local child care center. Before you post any photos of children at your child care center, get approval from the parents. It is better to be safe than sorry on this part of your child care marketing plan. If you violate a family’s trust with a privacy breach, there is no going back.
Your First Step
One of the initial factors that parents consider when searching for a child care center is the distance from their home or work. Parents may use Google Maps to find nearby child care centers. Does yours show up?
Your first step in your child care marketing plan is to claim your business on Google Places and Google My Business. If you take these two simple and free steps, you are well on your way to building child care marketing solutions.
You also want to look into listing your child care center with your local Child Care Resource and Referral (CCR&R) Network. This will be one of the most fundamental child care marketing solutions. To increase your visibility, consider Business Directory Listings Management with Local Child Care Marketing.
1. Social Media Marketing
You will want to have a presence on social media platforms that are popular with your target market. For targeting parents, especially moms in their twenties and thirties, you can start with Facebook, Twitter, and Pinterest.
Keep in mind that social media engagement is no substitute for interacting with parents face to face!
2. Your Child Care Website
A website is a non-negotiable aspect to increase child care enrollment. Parents may make their child care choice based on a visit to a child care center’s website. Your website does not have to be complicated, but it should provide valuable information about the programs offered at your child care center. Make sure your website doesn’t take too long to load since a longer load time equals a higher bounce rate. This means that people will not wait for your website to load — they will just move on to your competitors instead.
When was the last time you visited your own website? Have you looked at your website on your phone? If anything looks strange on your website when you view the site from a mobile device, have your new top priority: make your website mobile-friendly.
People spend more time browsing the internet on their mobile phones than they do on laptops or desktop computers. Your target market, aka parents, will more than likely be viewing your child care website from some type of mobile device. If your website is mobile-friendly, your website is more likely to show up higher on search results!
3. Video Testimonials & Virtual Tours
If you already have a stellar website and a strong social media presence, what can you do to further increase enrollment? There are two things that can take you from good to great, according to child care marketing solutions experts. Get testimonials from parents about their amazing experience at your child care center. Quality testimonials from parents go a long way in helping new parents decide to enroll their children at your child care center.
Take this one step further if you want to truly excel in your child care marketing this year. Film parents and teachers for video testimonials. The video format of the testimonial builds even more trust. Since parents are leaving their children in your care, trust is absolutely priceless. Consider using a family event at your child care center to set up a station for taking testimonials from parents. This will be far less complicated than scheduling parents separately.
Have you ever looked at a business location on Google Maps Street View to get a sense of the place? Parents want to get a sense of where their children will be spending their days. Fulfill this need by building a virtual tour of your facilities. This way you can show parents that your location is a clean, safe, and fun second home for their children!
4. Start Writing a Blog for Your Day Care
Consider adding blogs to your child care marketing plan. Use the blog section of your website to keep parents up to date with developments at your center. Provide helpful and fun tips that can help parents become more involved in their children’s early education!
Need more of an incentive? Well-written blogs can be an avenue for search engine optimization (SEO). An active blog on your website can improve your overall web presence and appearance on search engine results.
5. Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is one of the fastest child care marketing solutions. Many daycare owners appreciate PPC because they can fine-tune their ad to show up for terms that parents would search. A local preschool advertising using PPC will only have to spend money when someone clicks through the ad to view their website.
6. Local Child Care Marketing
Take your child care marketing strategies to the next level this year with Local Child Care Marketing. We offer child care marketing solutions through a wide variety of services.
If you really want to excel in your child care marketing in 2017, it may be time to move to The Child Care Web Presence Solution™ with Local Child Care Marketing. Our expert team continues to research industry developments in order to make sure we are providing you with the best services.
Boost the visibility of your child care center and increase enrollment with our help. Contact us to learn more about what we can do for you in 2017!