Running a daycare facility is a lot of work, but it can also be very rewarding. One of the most important aspects of owning a daycare center is marketing your business. Marketing refers to the ways in which you attract new customers and keep old ones coming back. And one of the best ways to market your daycare services is through email marketing.
Implementing an email marketing campaign has impressive benefits for any industry. You can reach targeted audiences quickly and effectively. With the right email distribution list, you will be able to target current customers and prospective families. This is extremely important because you’ll want to ensure that each penny spent on these campaigns yields results if you are using paid advertising campaigns (such as Facebook ads or Google AdWords, to name a few). It’s also important to make sure that each ad brings in qualified leads with a high chance of conversion into a sale.
You can also easily track your daycare’s email campaign results because email marketing provides you with analytics on the number of opens, click-throughs, and their sources. You can also see if email marketing brings in more prospective customers than current clients, or vice versa. These valuable insights will allow you to make changes to future email campaigns to yield even better results.
With a solid email distribution list, email marketing can be a potent tool to help you attract new business to your daycare center. It can also help increase your profits and customer retention rates. Here are four email marketing strategies you can use to help you promote your daycare services:
Create an opt-in email form on your website
Email is essentially free marketing. Email providers, like Gmail and Yahoo, don’t charge for email accounts. You can benefit from this strategy by simply creating an “Opt-in” email form on your website. Position the form somewhere on your homepage, and include it on other pages throughout your website as well. This will ensure that visitors can easily see it, which makes them more likely to sign up to receive your email updates, newsletters, or coupons.
Since email marketing is all about building a list of prospects that have opted in to receiving emails from you, the more parents who share their email address, the better. So how can you get people to opt in?
One way to do this is by giving away something free, such as an ebook or coupon, so parents can learn more about your child care services. Once parents have downloaded something, email them a thank you note for their email address. This email message should ask if they would like to receive your e-newsletter and other email updates.
Another method is offering an incentive, such as a free monthly raffle or prize draw (which might include something like a $50 gift card), in which email addresses are entered into the draw. You can also give away prizes, such as movie tickets, coupons, or special memberships. The idea here is to entice people with something valuable in order to obtain their email addresses and contact information, so you can continue emailing them over time.
Use email marketing software
One of the best ways to simplify your email marketing campaigns and strategies is by using email marketing software (such as AWeber.) Email marketing software allows you to create email campaigns in a matter of minutes.
These email campaigns include email templates that you can use for future email marketing campaigns, spy reports (which are used to monitor the open rate of your emails), a bounce report (which is used when an email never reaches its intended recipient), and email scheduling, which is exactly what it sounds like. This gives you the opportunity to send out email mailings on specific dates without actually having to be there at the time.
Utilize “email drip” marketing campaigns
One email campaign isn’t always enough. Some email campaigns may garner some visitors, but if they don’t lead to conversions, they are pointless for your child care business. Instead, you should consider using “email drip” marketing, in which multiple emails are sent out over a certain period until prospective parents convert into customers.
For daycares centers, email drip marketing is helpful when you have multiple people inquiring about your services on the same day, via phone, email, or online form submission. In these cases, an email should be automatically sent to these people within one hour of their contact request so you can address their concerns and answer their questions. The email should also include a link to your website so they can learn more about your business.
You can set up another email drip marketing email campaign when daycare applicants visit your website and start filling out an inquiry form. In this case, send them an email thanking them for their interest in your center. Then, request that they kindly submit their information so you can get back to them. Depending on how long it takes parents to fill out a form, a second email can be sent in five or 30 minutes. Your email should ask parents if they need any assistance completing their application, or have any questions regarding their current application status.
Create email newsletters with relevant content related to parenting and child care
Your email newsletter should provide recipients with useful information related to parenting and child care. This email marketing strategy can be implemented by creating email newsletters that are sent out periodically. and contain relevant content for your recipients.
Some of the most common topics to consider include:
- Birthdays ideas for kids (non-candy centric)
- Recipes for nutritious meals
- How to potty-train your toddler in three days or less
- How to create a time capsule or memory box for children
- Five things every child needs at home (for example, their own bookshelf or desk)
Emails are an incredible marketing tool you can leverage to help you promote your child care business. If you haven’t already, now is the best time to start using email marketing for your daycare center!
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business.
We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.