Many preschools are turning to using automated email marketing systems to streamline their marketing efforts. There are just so many benefits that this method of marketing has become an essential way of doing business. This is true for marketing directed at both new subscribers and the current client base. Thankfully, there are many useful programs out there such as Constant Contact and Aweber that make this task even easier.
Reaching the Client
Unlike other marketing formats, email marketing has a high percentage of success rate at reaching the client base. Flyers and mail sent through the US post office may be tossed into the trash with barely a glance. However, email is a different story. It is estimated that over half of the internet users check their email daily. That’s a least a 50 percent success rate at reaching prospective clients. Plus, these are potential clients that have opted-in to receive the emails.
One of the greatest benefits for your preschool using an automated email marketing system is the ability to track the success rate of the campaign. The system will literally provide statistics on who opened emails, which has opted-out, and even who forwarded the email. This allows your preschool to make more informed decisions about further marketing campaigns and can even target certain people for further communications.
Using an automated system also allows your preschool to increase parental contact with current clients. Most of these systems allow for list segmentation, which means your preschool can create a list just for current parents. This allows for general announcements to be sent out along with tips and helpful articles. On-going contact from the preschool can make parents feel more secure, which can lead them to make referrals.
Email marketing can also be helpful in establishing a relationship with a potential new client. Here, immediacy and frequency are the keys. Once someone has opted-in to receive communications, an automated system can send out welcome letters, informative articles that help drive the client back to the preschool’s website, and articles that detail the services offered. This will help the parent to get to know and trust the preschool.
There are a variety of automated systems that can help a preschool with this type of marketing including Constant Contact, Aweber, and Microsoft Outlook. Some of the common features include personalizing emails, scheduling in intervals, responding to new subscribers, tracking responses, affiliating with social media, and list segmentation. Most of these programs are easy to use, efficient, and cost effective.
Automated email systems should be an essential part of your preschool’s marketing plan. Its efficiency allows your preschool to reach a broader client base than traditional forms. It also allows them to track the success rate of the marketing activities. Such programs as Constant Contact, Aweber, and Microsoft Outlook make reaching current clients and potential clients not only efficient but cost effective as well.