Most people think of Instagram as a fun way to share photos and videos with friends. But did you know that it can also be a powerful marketing tool for businesses? If you’re a daycare center owner, you know how important it is to market your business and get new parents in the door.


And one of the best ways to do that is by growing your Instagram following. With over 1 billion monthly active users, Instagram is a great platform to reach out to new potential customers. But how do you grow your followers?


Here are eight effective ways to grow the followers of your daycare center’s Instagram account:


1. Use Hashtags

Hashtags are a great way to get your preschool’s Instagram account noticed. You can use relevant hashtags to reach a wider audience and attract new followers. When choosing hashtags, be sure to select ones that are relevant to your preschool and its mission.


For example, if you focus on environmental education, you might use hashtags such as #ecokids or #sustainability. If you post regularly about the activities and projects your students are working on, you could use hashtags such as #preschoolart or #preschoolfun. And of course, don’t forget to use the hashtag for your school’s name!


By using hashtags thoughtfully and strategically, you can help your preschool’s Instagram account stand out from the crowd.


2. Post Quality Content

When it comes to Instagram, quality is vital. Posting high-quality photos and videos will not only make your account more attractive to potential followers but will also help you attract more engaged followers who are interested in the content you’re sharing. So, what makes for quality content?


Be sure to use bright, clear images in focus for photos. And if you’re posting videos, keep them under 60 seconds and make sure they’re high resolution. In terms of the actual content of your posts, focus on sharing interesting, informative, or visually appealing things. Posts that show off the personality of your preschool or give a behind-the-scenes look at what goes on there is always a hit with followers.


3. Run A Contest Or Giveaway

People love free stuff! Hosting a contest or giveaway is a great way to grow your Instagram following quickly. To run a successful contest, choose a prize that will appeal to your target audience and make it easy for people to enter. For example, you could ask people to follow your account and tag a friend in the comments of one of your posts to enter.


You could also require people to post their photos or videos related to your preschool, and use a specific hashtag for the contest. Not only will this help you grow your following, but it will also give you some great content to share on your account!


4. Use Instagram Stories

Instagram Stories is a great way to share behind-the-scenes content, highlight special events, and give your followers a peek into the day-to-day life at your preschool. And since each story can only be viewed for 24 hours, they often feel more personal and authentic than regular posts.


To really engage your followers, try using some interactive features that Instagram offers, such as polls, quizzes, and emoji sliders. These features will not only make your stories more fun and engaging, but they’ll also help you get to know your followers better. And don’t forget to use relevant hashtags and location tags in your stories so that people who aren’t already following you can discover your content.


5. Post At Strategic Times

When you post on Instagram can be just as important as what you post. To reach the widest audience possible, try to post during the times when your followers are most active. You can use a tool like Iconosquare to find out when your followers are online and then plan your posts accordingly.


In general, the best times to post on Instagram are weekday mornings and afternoons, and weekends around noon. Of course, every account is different, so it’s important to experiment to see what works best for you.


6. Use Calls To Action

Asking your followers to do something in your posts is a great way to increase engagement and grow your following. For example, you could ask people to share your posts with their friends, tag someone in the comments, or use a specific hashtag.


You could also try running a photo caption contest and ask your followers to come up with the best caption for one of your photos. Not only will this help you grow your following, but it will also give you some great ideas for future posts!


7. Collaborate With Other Accounts

Collaborating with other Instagram accounts is a great way to reach a new audience and grow your following. To find accounts to collaborate with, start by searching for accounts that have a similar target audience to yours. For example, if you’re trying to grow your preschool’s Instagram account, you could search for other preschools in your area.


Once you’ve found some potential collaborators, reach out to them and see if they’re interested in working together. Some collaboration ideas include guest posts, cross-promotions, and giveaways.


8. Ask your audience to follow you on Instagram

This may seem like a no-brainer, but it’s often overlooked. If you want people to follow you on Instagram, you need to actually ask them to do so! Include a call to action in your profile bio, and remind your followers to follow you on Instagram whenever you share your content on other social media platforms.


You could also try putting up posters or flyers around your preschool that promote your Instagram account. And if you have any printed materials, such as newsletters or postcards, be sure to include your Instagram handle so that people can easily find you online.


Instagram can be an incredibly powerful marketing tool for your preschool, but only if you use it effectively. By following these tips, you can grow your following, increase engagement with your target audience, and ultimately bring more enrollments to your doorstep!


LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business.


We exist for only one reason: to help you, the child care owner, create & maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.