According to a prominent CRM system (or Customer Relationship Management) in the childcare industry, more than half of its users are leads coming from various web sources. This statistic alone tells us that digital marketing is one of the most effective methods to maintain profitability. This article discusses some helpful digital marketing tools for childcare centers you can use to promote your center.


Maintaining social media profiles, online ads, and websites may initially seem like a challenging undertaking for first-timers. Keep in mind that the internet has a variety of free marketing tools for childcare centers to help you establish a strong online presence for your center. 


1. Google Workspace


This cloud collaboration tool from Google offers tons of free tools you can use to help market your center. Google provides so much more than just email. 


One of its main products is Google Drive, which is a storage tool that allows you to manage all kinds of files needed for your marketing efforts. You can easily collaborate with your team as you can change files in real time. Google Drive has document software, spreadsheets, and many more.



2. Canva

Canva is a major player in the graphic design industry. This tool offers tons of ready-made templates to help you create beautiful images for social media, blogs, and ads. You can customize them by adding your logo or choosing from various fonts, colors, and sizes.



3. MailChimp

MailChimp is one of the top email marketing tools for childcare centers you can use to manage your email lists. It has an integrated CRM system that allows you to view emails sent and opened. These statistics are crucial when it comes to sending out promotional materials such as newsletters or exclusive promos. MailChimp also offers automation tools to help you prepare customized follow-ups based on  responses (for example, if the recipient has opened your email or clicked on a link.)



4. Google Analytics

How can you find out where to focus your efforts when it comes to marketing? How can you measure engagement with your online ad content or website features?


These are some of the questions that Google Analytics can answer. This tool will measure your site traffic or referrals through various channels, such as websites, blogs, social media, and other forms of online marketing efforts. It also offers insights to help you improve your marketing strategy.



5. Google Trends

When it comes to online marketing, we all need to remember the power of keywords, which serve as foundations for different search engine optimization (or “SEO”) and content marketing strategies. Fortunately, Google can help us with this aspect of our efforts too.


Google Trends allows you to review search queries related to your keywords for various countries and regions. It also shows the top searches of the day, so it’s easier for you to accurately determine what people are looking for. You can even create alerts if you want further updates based on your target audience’s preferences or geographical location.



6. Google Adwords

Google’s secret to success is the ease of use of its digital marketing tools. For example, Google Adwords offers keyword suggestions as well as available search volumes for different keywords. You can also create ads using other formats, including image or text updates, that are more likely to gain attention from potential clients and customers.



7. Survey Monkey

If you’re interested in finding out exactly what your customers are looking for, it’s time to take action. Go straight to the source by creating online surveys. There are many helpful tools available on the internet, so you can find one that works for you with ease. For example, SurveyMonkey is straightforward and offers different templates that you can customize to suit your specific needs. Plus, it’s free to use!



8. Grammarly

Proofreading is a crucial aspect of any marketing effort, so you can ensure that the language of your content is grammatically correct and without typos. Grammarly makes this possible by checking your content for grammar and spelling errors, even if you type them on word processing software such as Microsoft Word.


Do you prefer to leave all of your child care marketing efforts in the hands of the experts? Let LCCM help you! We help childcare organizations solidify their online presence through our range of digital marketing services. From building websites to running online ads, we will help your center attract more enrollees. Contact us today for more information.


Also, check out our blog for other helpful marketing resources for your child care center!