As daycare facilities across the country struggle to fill open spots for enrollment, more and more centers are resorting to new methods to help them attract new families. There’s a variety of marketing strategies available to daycare centers that can help you attract new families and generate more revenue. In this blog post, we’ll discuss how daycare centers like yours can market themselves effectively and fill those open spots!
Establish partnerships with local businesses
Sometimes daycare centers need to be creative with their marketing methods in order to spread the word about openings.. One way to do this is by partnering with local community resources, such as your neighborhood library or school, for field trips and other events. There are many options when it comes to this kind of marketing initiative. Moreover, this can be mutually beneficial if you partner with a small business in your area. This will not only generate interest from parents, but it can also help to build relationships between daycare professionals and the surrounding community.
Come up with a social media strategy
Social media platforms (such as Facebook) are by far one of your most important marketing weapons when it comes to building your center’s online presence. As a rule of thumb, it’s important to utilize a daycare social media strategy that includes consistent posting. From there, you’ll want to make sure your content draws in your followers. We recommend creating shareable posts, such as photos of children during daily activities, quotes, or even video content.
Make sure you create a compelling and well-written Facebook page that includes photos and videos of your daycare center. Instagram is another platform worth considering for daycare centers because it allows users to post short video clips or photos on their feeds with ease.
Create a daycare blog that will help with your Search Engine Optimization (SEO)
If you’re looking to increase the number of new families coming to your center, then it’s important to establish and maintain a consistent online presence. Creating a daycare blog with fresh new content will allow you to build a positive and trustworthy reputation in your field. Additionally, you can optimize your blog entries for popular child care keywords that parents search for everyday. The result? Higher rankings on search engines like Google platforms, and the opportunity to share that content across multiple platforms thus increasing your overall online visibility.
Make sure your website is flawless
Having a website or blog for your daycare is not enough unless they’re flawless and your content is up-to-date with the latest information. With so many daycare centers closing their doors, it’s important for those that are still open to do everything within their power to attract new families. This includes having an attractive and easy-to-navigate website. SEO doesn’t stop at blog posts either. There are a variety of ways to optimize your website for important keywords as well. The three components you’ll need to incorporate into your website for a successful SEO strategy include your center’s name, address, and phone number listed. To take it even one step further and really ensure your online visibility, consider listing your contact information on popular online directories that can point parents in your direction.
Taking advantage of online reviews is extremely important for your center’s online reputation. More parents than ever before are relying on online reviews to aid them in making a decision regarding where to enroll their children. If your center’s site doesn’t include reviews (or even worse, if they reflect negatively on your center) many parents are likely to write off your center immediately. We recommend utilizing reputation management tools like Google Reviews or Yelp. This will make it easier for your daycare center to respond to reviews, monitor customer sentiments, and review the quality of your online presence by providing an analysis regarding how many reviews they have received with a breakdown of ratings (positive vs. negative).
Build and maintain your child care brand
You may think it goes without saying, but there are some key considerations when it comes to building and maintaining your daycare brand. What characteristics make your center stand out from others in your area? Whether it’s your curriculum, the age range of your center’s children, or the ways in which you interact with parents, daycare centers need to consider these points when thinking about building and maintaining their brand.
The daycare market is very competitive. If your daycare center is doing the same thing as everyone else in town, that won’t cut it. We suggest coming up with a unique selling proposition that reflects your daycare’s values and resonates with your target audience. From there, you’ll want to ensure that your brand’s messaging is consistent across all channels, from email to social media, for a cohesive brand strategy.
Do you need help with your daycare marketing strategy? Contact Local Child Care Marketing for a free consultation.