Child care is a booming industry. In the United States, child care costs typically average $9,589 per year for one child, and $19,074 per year for two children, according to Child Care Aware. It’s no surprise that many parents are feeling the pinch with their budget when it comes to finding adequate care for their children while they’re at work.
Fortunately, you can employ some of the best daycare marketing strategies at your center to attract more families and make sure your business thrives! In this blog post, we’ll discuss seven helpful marketing tips that can help you boost your daycare business, attract more families, and achieve the success that your center deserves.
1. Design a compelling website
Your website is a free advertising space on the World Wide Web. Use your site to its full potential! Your daycare website should include fun photos of your facility and provide information about your facility’s rates, hours, and registration process.
Depending on which type of software you use, most websites also allow parents to take virtual tours of your center. A well-designed website is one of the most crucial marketing strategies you can implement. So if you do not have a solid website at the moment for your daycare, now is the best time to build one.
2. Spread the word via social media
If you’re using social media to help promote your daycare marketing strategies, you are already on the right track. Don’t limit yourself to just Facebook groups or Twitter hashtags alone. Get creative! Put the power of social media to work for you.
Upload photos and videos of kids having fun at your center to create buzz about your daycare business online. You can also make YouTube videos to show parents all sorts of activities and lessons happening at your center, like how you teach the alphabet, colors, shapes, and other daycare basics.
3. Distribute flyers
Some families out there don’t use email or social media. Therefore, it’s imperative to make sure your daycare flyers reach them too! Hang up attractive flyers for your daycare center in local supermarkets, libraries, malls, restaurants, and anywhere else they may frequent often. You can even design a flyer that acts as a coupon.
Be sure to include your daycare website address on it. So that parents can find out more about your business.
4. Don’t forget about paid daycare marketing
If you want to increase traffic to your daycare center, paid advertising is essential to your daycare marketing strategies. Consider investing in TV ads, radio ads, direct mail, and other forms of advertising that are cost-effective and will target the areas where you get the most daycare requests.
Facebook ads are also a great way to advertise your preschool. They’re targeting, cost-effective, and can help you reach more people than ever before. You could start a Facebook ad campaign for your preschool and target potential families based on their demographics. These ads will let them know about all the great things going on in your center. It will also help you attract new members.
5. Enter contests
There are tons of contests out there, both online and offline, that can help your daycare business get the marketing boost it needs. Participating in those events may not be a marketing strategy you would have thought of yourself.
Try searching for them and enter as many as you can to take your daycare business to the next level! For example, if you’re running a daycare Facebook page, join contests that will help you establish your daycare presence online.
6. Blog about your daycare
If you want parents to care about your daycare business:
- Help them get to know your center better.
- Tell the story of how it all started.
- Talk about why you became a daycare owner and what makes your center unique in your blog posts. Your blog can also play a vital role in attracting popular daycare services as an Accredited Center for Early Childhood Education.
- Don’t hesitate to share your knowledge of early childhood education through blogging as well.
7. Ask for feedback
You can always get feedback from daycare parents once the kids are back home, but wouldn’t it be easier to ask them directly while they’re currently enrolled and attending your daycare? Newsletters and comment cards work beautifully. Keep your parents updated about upcoming activities by distributing newsletters via email or regular mail.
And if you want to take your marketing up a notch, reward families who leave comments on your comment cards with gift cards or free passes. You can also hand out discount coupons after their first visit, so they’ll come back again soon.
A successful child care center business involves more than just a good location and friendly staff. It needs a solid marketing strategy to help you thrive and stand out. The daycare marketing strategies listed above are just a few of the ideas you can employ to help build your childcare center’s reputation and get more enrollees to your doorstep today!
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Contact us today!