With the aid of email marketing software such as Get Response, your day care business can convert website visitors into long-term clients. Email addresses are captured by offering parents something they cannot resist. Then auto responders can go to work and begin sending regularly scheduled emails that can establish a relationship and nudge the parents into enrolling their child into the day care.
Opt-in
First, you need to carefully consider content and SEO in order to drive traffic to the site websites for your day care business. Once there, parents will have the option of opting-in to receive emails from your day care. Incentives can include informative articles or offers of community service announcements such as a fire safety program. Key to this is gaining the permission of the parents, because otherwise the emails may be considered spam.
Welcome
For your day care business, the primary benefit of using email marketing software is the use of auto responders for welcoming the potential client. Your Day care business can set up a welcoming email that can be sent out automatically once a parent has opted-in. This email will immediately help establish a relationship with the client and does not depend on someone manually checking for new subscribers.
Follow-Up
The email marketing software can also use auto responders to set up regularly scheduled follow-up emails. These emails work to establish expertise and strengthen the relationship which builds trust. They also strive to drive traffic back to the site. This is critical when considering the fact that some studies have estimated that it can take up to nine visits before a potential client can commit to the services or products offered.
Making the Commitment
In addition to the emails intended to strengthen the relationship and build trust, you also need to include emails that offer promotions and strongly urge parents to make a commitment to the day care. These emails could offer deals or point out benefits to enrolling a child at your facility. This step in the marketing campaign can also include forms and other information that can make registration easy.
Parent Communication
However, once the commitment is made, your day care business must not stop the marketing campaign targeting these parents. Maintaining communication and establishing a two-way dialogue will strengthen the relationship and encourage loyalty. These communications should also be used to actively seek referrals for the current client base.
As a result, an email marketing plan can be one of the most effective and efficient tools at the disposal of your day care business. The website may generate leads, but it is the regularly planned emails that are what gently pushes the parents into choosing the day care. It is also what allows the center to maintain a strong relationship and to seek referrals.
