Customer satisfaction is one of the most vital components of any successful business, including a child care center. As the owner of a child care business, you are not only providing an essential service for children, but also for parents. Delivering excellent customer service needs to remain a consistent priority so parents can rest assured that their kids are receiving the best care.
So, what steps can you take to improve customer satisfaction at your daycare center? How can you deliver the kind of service that will keep families coming back? How can you ensure that parents are satisfied with the level of care and attention their children receive? Read on for some quick tips that will help enhance the level of customer satisfaction at your childcare center.

Be sure to keep parents in the loop

Earning the trust of parents is essential. There are ways you can build their trust in you and your child care services. Make sure parents are kept in the loop regarding what takes place at your center. Keep communication honest and open. Make sure there are several channels of communication available. Also, be sure to include parents as much as possible when it comes to decisions and input about their children. Give them opportunities to voice their concerns and questions. Knowing that they’re being heard will help ensure parents’ satisfaction.

Hire quality employees

As the owner of a child care center, it is your responsibility to ensure that you bring the most qualified people onboard. In addition to possessing the necessary skills to care for children, it’s also important to make sure they are adept when it comes to customer service. In order to be confident in the quality of staff you hire, start by implementing a comprehensive screening process and orientation as part of your interviews. Second, make sure you hold regular meetings for continual training and development with yourself and perhaps other members of your management team.

Establish consistent procedures and processes

One way to improve customer satisfaction is through improved efficiency. In order to  accomplish this, it’s beneficial to implement standard operating procedures (SOPs) based on best practices that will be followed across all levels at your center,  from the front desk to the kitchen and classrooms. Ensure that all members of your staff are aware of your SOPs. Provide comprehensive training regarding these procedures to all employees. In addition, be sure to set up a system for managers or supervisors to monitor how these procedures are being followed.

Plan activities based on customers’ feedback

To maintain a high level of customer satisfaction, child care centers need to establish a clear vision and mission statement, and focus on executing those consistently. How do you do that?
First, keep your ears open by regularly listening to feedback from parents regarding your center’s services. Then, use this information as input to help you adjust or plan future activities. Be prepared to make continuous tweaks and updates to plans depending on changing needs and feedback. Third, communicate these plans to parents. This will help them see that you prioritize delivering care and services according to their expectations.

Always follow up

It’s essential to follow up with parents after every interaction or conversation. Whether giving feedback about activity in class or simply checking if everything is okay after a long day at work, it’s important to  ask for feedback and then act on whatever changes need to be made, if applicable.

Maintain a nurturing and warm learning environment

An essential component of offering high-quality child care services includes maintaining a warm and welcoming environment for everyone who comes to your center. Make sure that your physical space is clean and well-maintained at all times. You can also add elements that will help create a homey atmosphere, such as pictures of the kids at the center, which parents can see upon entering. It’s important to establish a friendly and cheerful vibe at your child care facility.
The success of your childcare business largely relies on the level of satisfaction among your customer base. Follow these steps to improve customer satisfaction at your daycare center, and you’ll be well on your way to achieving success.
LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map.