Nowadays, child care centers are looking for new and creative ways to promote their businesses. Content marketing is a great way to engage your audience and share valuable, helpful content that not only showcases the value of your center, but also drives traffic to your website. In this blog post, we will discuss some awesome tips for how you can get started with content marketing for your child care center!
Content marketing: A short breakdown
Content marketing is a powerful way to engage your audience and drive traffic to your website. It’s one of the best ways you can use options including social media, email campaigns, blog posts, or an online newsletter as part of a larger strategy that targets prospective parents who are looking to enroll their children in daycare. Essentially, you’re looking to “soft sell” your child care business through informative content that will encourage sharing across various platforms and generate interest within your audience.
Leverage what makes your child care center stand out from the rest
You can increase brand recognition by telling people what makes your center different from other child care centers in your area. You may want to highlight any distinctions, such as specific educational programs you offer (such as Montessori schools), unique activities, an emphasis on nutrition and healthy lifestyle, and anything else that makes your center stand out. Not only does this demonstrate the core values of your child care business, but you’ll also be able to start reaching your ideal audience more effectively.
Share your content accordingly
If you’re not quite sure where you should be posting your content to reach the right people, social media platforms are your best bet when beginning a long-term content strategy. Start posting content on Facebook, Twitter, and Instagram, for starters. But don’t forget about other platforms where parents might be searching for information, such as Pinterest or even LinkedIn. Knowing which platforms your audience frequents most is vastly important for reaching your target audience, and you don’t want to put in the effort just to end up making content that no one is going to see.
Publish content on a consistent basis
The content you publish needs to be relevant and interesting so that it will be seen by those searching for your content on places like Google, social media, or your blog. This is where the importance of having a regular posting schedule comes in. For example, if you post once per month, then it’s best that your content is lengthy, informative, and has some sort of objective surrounding it. Whether you share useful information on parenting or the benefits of attending your child care center, ensure that this content is posted regularly.
Use keywords in your content for maximum reach and impact
When it comes to content marketing, keywords represent the words that people use to search for information on various topics. Keywords can be found in your content title and throughout your content as “anchor text” (additional links to a related subject). It’s important to include these in your blog post titles, descriptions, and throughout your content so that it will show up on search engine results pages (or “SERP”s). You’re probably wondering, “How will I know which keywords will be the most effective?” The most straightforward answer to this question is to conduct some research. There are a variety of online tools to help you determine which keywords rank the highest in your area on any particular topic. From there, you’ll want to include these keywords in your content, thereby boosting your content’s online visibility.
Use engaging imagery like infographics
Infographics are an excellent content marketing tool for child care centers. They’re visually appealing and offer a wealth of information on one topic, which makes them perfect to post on social media or your blog. The great thing about infographics is that they can be shared through various networks like Pinterest, Facebook, or Twitter, for example, allowing you more content distribution.
Make content that’s easy to read and entertaining
Whether you’re creating content for your blog or social media channels, it needs to be engaging enough so as not to bore readers who might just skim through it. Jokes, videos, and quizzes are a few examples for how you can make content more interesting and enjoyable, while still delivering an informative message at heart. All in all, if people are entertained by what they’re reading, there’s a higher chance they’ll share it with their friends via social media networks like Facebook or Twitter, which is exactly what you want when using content marketing!
Content marketing is an important part of an effective digital strategy for any child care business. This type of marketing can seem overwhelming if you don’t know where to start. But if you begin by developing a clear understanding of who your audience is and what types of information will resonate with them best, you’re more likely to attract more eyes to your content. Additionally, no great content strategy is complete without keyword targeting and publishing shareable, useful content on a consistent basis.
Do you need help with creating stellar content for your child care center? Contact Local Child Care Marketing today for a free consultation!