Research shows that only about 40% of child care centers have an existing website, which translates to six out of every ten centers that do not have a web presence. In today’s technology-focused economy, having a solid and well-designed daycare website that helps generate leads for your center is simply a MUST.
There are several components involved when it comes to creating and designing a daycare website, including choosing your domain name, web host, templates, branding, and logo. You also need to make sure your website is mobile responsive. However, knowing what content you need to include in your website and how to organize that content will help visitors to your website find what they are looking for and help boost your website’s SEO rankings.
There are some amazing low-cost strategies you can use when creating and designing a lead-generating daycare website, or if you’re revamping your existing one to give it a nice “facelift”. Make sure you carefully consider all of your options. Otherwise, you will end up having a website that’s expensive to maintain or very complicated to update.
Here’s how you can build a daycare website that parents will love, and will generate a higher return on your investment for your business.
1. Set Goals and Outline for your Website
As with any project or venture, setting goals is the first step you need to take. Without establishing your goals, you will have no direction, which will make all your effort useless. To do this, you need to be direct and clear about what you want your website to look like, and also what you want it to say about you and your center. You need to define what makes your center unique compared with all of the other daycare centers in your community. Write down your center’s core values, include adjectives that describe your daycare center, and exactly why parents should choose your center. Do some competitor research and review the other centers in your area. See if there is a gap that you can leverage with the services you offer at your center. List the things that you should or not do, based on what your competitors are doing.
2. Create a Custom Domain
A domain name is so important because it helps parents recognize your center — you build your brand through your domain name. You want your prospects to remember who you are, and there is no better way to promote your brand than having a custom domain name and email addresses instilled in your prospects’ minds. Besides adding a professional feel to your daycare website, a custom domain makes it easier for parents to remember how to find and contact you.
Your daycare website is a great representation of who you are and what you can offer as a child care provider. Take advantage of some plug-and-play site builders like Squarespace or Wix, so you don’t have to exert an exorbitant amount of effort to create something amazing. Ensure that your website layout is easy to navigate, looks great, and works perfectly on tablets, mobile devices, and desktop computers. Remember, your website is a parent’s first impression of you, so it needs to illustrate not just what you do, but also who you are.
Your website layout should also include some graphic elements, such as your center’s logo, color branding, graphic arts, and photos, among other things.
What really makes a website stand out is the content you choose to include. As they say, “A picture is worth a thousand words,” so be sure to include high-quality photos that showcase your daycare center’s personality. Your website needs to include not only the right content but also the right amount of content, for your page to rank. Pages with longer content tend to rank higher in Google search page results than those with less content (1000 words or less). Those pages with content that are below 300 words usually do not rank, since Google usually considers those pages to be “too thin”.
However, just because it’s wise to have longer content does not mean that you should just throw in meaningless words on every page of your daycare website. You do not want to make your site too content-heavy and overwhelm your clients. Remember that “content is king”, so having the content that your prospects want easily accessible is crucial in making your website stand out. Focus on high-quality content, while keeping in mind the length of every section or page on your website.
Creating and designing an engaging and high-quality daycare website can help draw in traffic and attract the right families to your center. Having a solid website also helps position your center as an authority in your market. Designing a great website is no simple task. Sure, you can build one through website builders, but there are vital technical aspects of the process that need to be covered as well.
If you need help with website development and creating a website that helps fill your center with enrollment, contact us at Local Child Care Marketing. We offer comprehensive and personalized child care marketing services to ensure that your center stays full. Book a call with us today!