When you take out your phone, open Google, and type “best preschool” in the search bar, what do you see? The results are most likely to be local preschools or child care centers that are closest to where you are, and not the ones farther away from you. How does that happen? It’s because of the power of the so-called local SEO.
What is Local SEO?
“Local SEO” (Search Engine Optimization) is a branch of SEO that focuses on improving the ranking of a local business’s website in local search results. Local SEO is similar to SEO, except that it is more challenging. However, if you want to promote your business to local consumers when they’re searching for the type of products or services your business offers, you need to boost your visibility and ranking through local SEO.
If you haven’t given local SEO much thought or attention before, now is the best time to start. Almost half of all Google queries today are local searches. This means that local SEO is something that local businesses need to utilize to their advantage. It’s especially something your child care center should use because it will reap several benefits. For one, it’s a cost-effective marketing solution. Secondly, it can help parents within your local community find you easily, which means your business will have a higher chance of capturing leads.
So how do you improve your business’s local search ranking? This is where the importance of content marketing comes into play. “Content marketing” refers to creating valuable and relevant content that is delivered to a targeted audience. The goal of content marketing is to acquire customers which will thereby drive more profit. It’s about bringing forth educational content that may or may not directly address the products a business sells, while making sure it’s informative enough so that readers become loyal to the brand.
With a few strategies and tactics, you can improve your business’s local search ranking with the help of content marketing. Here are 4 ways to make it happen:
Get your content published on local websites
Part of content marketing is creating content for your website, like blogs. While blogging is an excellent way to get customers and visitors engaged on your site, having your content published on other local websites is also extremely helpful for both your standard and local SEO. Contributing guest posts is one of the best ways you can demonstrate your knowledge in your field of expertise. It can also help you earn valuable backlinks and market your content.
Follow what’s trending in your area
If you’re wondering which topics to include in your content, take a look at the kinds of topics that are already trending and popular in your area. You can use Google Trends to find and track the popularity of these topics.
What’s nice about using Google Trends is that, in addition to being able to search for a term’s popularity within a certain time period, you can also see the types of information a specific set of local audience members is interested in. This enables you to narrow down your search to specific areas.
Include FAQs when creating content pieces
Did you know that you can make use of “FAQs” (Frequently Asked Questions) to create content pieces? That’s right. FAQs are one of the best things you can utilize to create a wide variety of content, such as blogs, videos, and more. FAQs can provide you with the best information that readers are looking for.
If you run a child care center, some of the things on your FAQ page may include answers to questions about your program and curriculum. You can expound on that in your blog, or even create a helpful video that addresses those questions. You can also write about other helpful resources for parents, such as tips for choosing a daycare center, what to look for in a preschool, for example
Promote your content on social media
Billions of people use social media, and the numbers are expected to continue to rise. This means that many of your target audience members are already active on social media. So, if you’re not already doing so, now is the best time to promote your content on various social media platforms. This is an excellent way to engage your customers and drive more traffic to your website.
If you’re looking to drive more people to your child care business website, promoting it locally is one of the best routes to go. One way to make this happen is by attracting local searchers. You can make sure searchers find your business by utilizing these content marketing strategies in order to build and improve local SEO.
For more helpful resources for your daycare or child care center, feel free to visit Local Child Care Marketing.