If you run a childcare center, creating and maintaining an effective website is an important way to attract more parents to your center. If you are thinking about redesigning your page in the hopes of generating more traffic, starting with the design of your homepage design is a good idea.
There are various elements you need to consider when you set out to create an effective website, such as font selection, layout, white space, and color schemes. However, the core of a website is not in its design, but in its content. Your homepage serves as your virtual front door and often provides the first impression to potential parents looking for the best childcare center for their children. By creating an informative and well-designed homepage, you’ll have the opportunity to put your best foot forward. It’s like going to a job interview — every time a new visitor lands on your homepage, your brand or business also goes through an “interview” in a way. People are looking at every detail of your website and critiquing what they see, establishing an opinion of you and your business, and determining whether you’re worth their time.
So, what are the key elements you need to include when designing your childcare website homepage so you can make the best first impression?
1. Logo and branding elements
Every brand has its own logo, so be sure to include your business’s logo on your website. As a matter of fact, a lot of people recognize many childcare centers by their logos alone. Your logo should be strategically placed in a spot where the user’s eyes will be initially drawn to, which is on the top left corner of your homepage, or within the navigation bar. Remember, your logo is your center’s branding and identity, so make sure that is highly visible for all parents to see. Keep in mind that regardless of the location of your logo, it needs to be easy to spot, and clearly visible so that prospective parents can easily receive the message you want to convey about your center.
2. Links to social media
Nowadays, every business is present on social media. As a childcare provider, you’ll want parents to follow and engage with your business on your social media platforms as well. Make sure that when you create your homepage design, links to your social media accounts are placed in a clearly visible, consistent, and conventional location, where visitors can easily find them. Increasing your social media following will also help to increase your prospects and the number of “eyes” that engage with your content, which will eventually lead to higher website traffic.
3. Social proof
Utilizing client reviews and testimonials are great ways to show proof to prospective parents about how amazing your center is. Reviews and positive ratings are also a great testament to your services and a powerful way to build trust and establish your credibility and expertise. Providing social proof on your homepage shows new visitors that you can be relied upon and that you’re a knowledgeable professional in the field of childcare. It also provides key insights into what your childcare center offers to parents and children. Success stories are very helpful when it comes to making a positive first impression.
It’s well known that early childhood education is a key factor in the healthy overall development of a child. However, when developing your childcare center’s homepage design, you must remember that highlighting what you do is not the only thing that matters — why you do what you do is equally as important. Parents will want to know why choosing your center is a great choice. Understanding what benefits your center can offer is what will compel them to stick around. As you include content for the benefits section, keep the copy lightweight, easy to read, and in language to which your customers can easily relate.
5. A strong and tempting Call to Action (CTA)
Most websites that have ever been created have a goal, and most of them usually involve conversions. These conversions can be in the form of a purchase, subscription, providing information, or enrollment, for example. One of the easiest ways to get your visitors to do something is to ask them directly, which is where your “call to action” (or CTA) comes in. You can either use a button, a link, or plain text for your CTA, but whichever approach you want to utilize, make sure that your CTA stands out from the rest of the elements on your childcare website homepage. You can do this by using contrasting colors and making sure that you use words that make an impact.
Are you ready to transform your childcare website’s homepage design? With a full-service team of developers, designers, content writers, SEO experts, and digital marketing experts, we have all the resources you need right at your fingertips. Get in touch with us at Local Childcare Marketing.