The question I get asked often from child care centers that are looking to attract more parents and increase enrollment is how they can do it quickly. There’s a lot of tactics that I could throw at you, but if there were one that I could pick, not because it is the top tactic, but it’s that one tactic that is controllable and I like to think of it as firehouse, then I would say paid traffic or pay per click traffic. This means Google AdWords, or Bing ads or Facebook or Instagram ads, any kind of paid traffic.
The reason why I love pay traffic again it’s just one of those tactics where if you need to drive more results now and you execute the campaign correctly it should drive higher enrollment rates.