For most businesses, marketing is always going to present a challenge. But if you’re a smaller business, reaching out to your local community isn’t just a challenge. It can be a question of pure survival. Learn more about local marketing tips that would help your child care service here.
Many businesses looking to offer child care and early education services often come to a bit of a shock upon realizing just how many competitors are out there. After all, no one looks to become a child care provider in order to make a profit. However, how do these child care services find marketing ideas for child care services?
As you ring in the New Year, you may be coming up with some resolutions for 2017. So here is our challenge to you: what will you do to improve your child care marketing plan in the new year? Here are some ideas for how to succeed in 2017 with new child care marketing solutions.
A Word About Privacy
Privacy and safety are the two most important things parents want in a local child care center. Before you post any photos of children at your child care center, get approval from the parents. It is better to be safe than sorry on this part of your child care marketing plan. If you violate a family’s trust with a privacy breach, there is no going back.
Your First Step
One of the initial factors that parents consider when searching for a child care center is distance from their home or work. Parents may use Google Maps to find nearby child care centers. Does yours show up?
Your first step in your child care marketing plan is to claim your business on Google Places and Google My Business. If you take these two simple and free steps, you are well on your way to building child care marketing solutions.
You also want to look into listing your child care center with your local Child Care Resource and Referral (CCR&R) Network. This will be one of the most fundamental child care marketing solutions. To increase your visibility, consider Business Directory Listings Management with Local Child Care Marketing.
Social Media Marketing
You will want to have a presence on social media platforms that are popular with your target market. For targeting parents, specifically moms in their twenties and thirties, you can start with Facebook, Twitter, and Pinterest.
Keep in mind that social media engagement is no substitute for interacting with parents face to face!
Your Child Care Website
A website is a non-negotiable aspect of your child care marketing strategy. Parents may make their child care choice based on a visit to a child care center’s website. Your website does not have to be complicated, but it should provide valuable information about the programs offered at your child care center. Make sure your website doesn’t take too long to load, since a longer load time equals a higher bounce rate. This means that people will not wait for your website to load — they will just move on to your competitors instead.
When was the last time you visited your own website? Have you looked at your website on your phone? If anything looks strange on your website when you view the site from a mobile device, have your new top priority: make your website mobile-friendly.
People spend more time browsing the internet on their mobile phones than they do on laptops or desktop computers. Your target market, aka parents, will more than likely be viewing your child care website from some type of mobile device. If your website is mobile-friendly, your website is more likely to show up higher on search results!
Child Care Marketing Upgrade: Video Testimonials & Virtual Tours
If you already have a stellar website and a strong social media presence, what can you do to further increase enrollment? There are two things that can take you from good to great, according to child care marketing solutions experts. Get testimonials from parents about their amazing experience at your child care center. Quality testimonials from parents go a long way in helping new parents decide to enroll their children at your child care center.
Take this one step further if you want to truly excel in your child care marketing this year. Film parents and teachers for video testimonials. The video format of the testimonial builds even more trust. Since parents are leaving their children in your care, trust is absolutely priceless. Consider using a family event at your child care center to set up a station for taking testimonials from parents. This will be far less complicated than scheduling parents separately.
Have you ever looked at a business location on Google Maps Street View to get a sense of the place? Parents want to get a sense of where their children will be spending their days. Fulfill this need by building a virtual tour of your facilities. This way you can show parents that your location is a clean, safe, and fun second home for their children!
Start Writing a Blog for Your Day Care
Consider adding blogs to your child care marketing plan. Use the blog section of your website to keep parents up to date with developments at your center. Provide helpful and fun tips that can help parents become more involved in their children’s early education!
Need more of an incentive? Well-written blogs can be an avenue for search engine optimization (SEO). An active blog on your website can improve your overall web presence and appearance on search engine results.
Pay-Per-Click (PPC) advertising is one of the fastest child care marketing solutions. Many daycare owners appreciate PPC because they can fine-tune their ad to show up for terms that parents would search. A local preschool advertising using PPC will only have to spend money when someone clicks through the ad to view their website.
Local Child Care Marketing
Take your child care marketing strategies to the next level this year with Local Child Care Marketing. We offer child care marketing solutions through a wide variety of services.
If you really want to excel in your child care marketing in 2017, it may be time to move to The Child Care Web Presence Solution™ with Local Child Care Marketing. Our expert team continues to research industry developments in order to make sure we are providing you with the best services.
Boost the visibility of your child care center and increase enrollment with our help. Contact us to learn more about what we can do for you in 2017!
Local Child Care Marketing attended the Child Care Success Summit in Phoenix, AZ. The Summit was held at the Sheraton Grand Phoenix Downtown October 13-15.
The Child Care Success Summit is an annual gathering of early childhood care and education professionals. The annual summit originated in 2011. The conference is “the world’s largest event 100% focused on the business side of child care.”
Local Child Care Marketing is a Web Presence Development Agency which works with child care centers. The company has attended and presented at previous Child Care Success Summits. Local Child Care Marketing shared expertise in building business success through industry-tailored website development.
“Search engines like Google constantly change the rules when it comes to how to rank your website online. We wanted to help child care centers with their web presence so they can focus on providing safe and quality child care,” explains Jeff Fisher, President of Local Child Care Marketing. “After attending this annual conference, we have found our practices are in line if not at the forefront of the best in the child care industry.”
Local Child Care Marketing employs more than 20 professionals to help child care centers with online marketing. Founder and President Jeff Fisher is a Certified Local Internet Marketing Consultant by the Local Internet Marketing Association.
About Local Child Care Marketing
Local Child Care Marketing was founded in 2011 in Reno, NV to help child care centers build a web presence. Local Child Care Marketing offers website building, online branding through directory listings, Pay-Per-Click and Facebook advertising, local authority building through articles, and general SEO help to child care centers. Local Child Care Marketing works with more than 75 child care locations in the United States. Local Child Care Marketing is a member of The Chamber of Reno, Sparks and Northern Nevada.
Jeff Fisher, President
Local Child Care Marketing
3983 South McCarran Boulevard Ste 555
Reno, NV 89502
Email: [email protected]
Does your child care center have a website? When was the last time you updated your child care website? Does your daycare center’s website follow current trends of child care website designs? Who is maintaining or updating your child care website?
Learn how to improve enrollment by making your child care website appealing and easy to use. You can start by incorporating some of the best child care website design practices.
Your Child Care Website Design Priorities
Did you know that visitors judge your website on average within the first three seconds? You have a small window of time to introduce your child care center to visitors. As you look through child care website inspirations, keep your priorities in mind. Is the text readable? If parents cannot read the text on your website, they will move on and switch to the next search result that is easier to read. Just like that, you lost a potential enrollment opportunity.
Is your child care website design easy to navigate? Make your menu options above the scroll-line clear and easy to understand for all visitors. If visitors cannot easily find the information they are looking for, they will move on to the next child care center website.
Does the website take a long time to load? If your child care website design takes a long time to load, you may be in trouble. Parents will grow impatient and move on the the next search result. Many surveys show that over half of web users will leave a web page if it does not load within three seconds. You can reduce your bounce rate and retain website visitors if your child care website design loads quickly.
The Best Child Care Websites Leave a Good First Impression
Your day care center website should show personality and be fun. One of the worst things for your child care website design is to be too boring. You want to come off as professional but also make sure parents want to spend time on your website.
Do not sell your child care center short with a boring web site. If your website is boring, parents can quickly guess that their children will be bored at your child care center all day. At the same time, you want to know that parents can find all the important information on your child care website.
Child Care Website Design Themes and Color Schemes
There are website design themes specifically built for child care centers. If you are looking for the quickest process to market your child care center, you may want to try one of these child care website themes. Child care website themes will already give the feel of a child care website. This way you can minimize the amount of time you spend building your child care website.
As you look online for child care website inspiration, you may notice that most child care websites have a light background. Let’s break this down for a minute. What is your first impression when you visit websites dominated by dark colors? If you were a parent looking for child care services, how would you respond to the child care center whose website background is black? As you find the best child care website design for your business, keep the first impression and parent experience in mind.
Mobile Responsive Child Care Website Designs
Make sure your website theme or design is mobile responsive. A parent should be able to view your child care’s website on a smartphone or tablet with ease. Many people browse on their smartphones or tablets while at home. Even if there is a home computer or laptop available, most people will still opt to browse on mobile devices due to accessibility and ease.
Most popular child care website designs should automatically be mobile responsive. You still will want to double check before you spend too much time on a day care website design. You will want to make sure that any adjustments you make to your website also work on the mobile version of your website. Local Child Care Marketing makes sure your child care website design is mobile responsive.
Make Your Contact Info and Call to Action Visible
Do not give families with potential students a chance to say they could not find your phone number or how to enroll their child in your child care center. Include a call to action or link visible on each web page somewhere. Many of the best child care website designs place important information at the top of the website. Important information includes your child care center’s address and phone number. This way nobody can miss it! If you find a fun and cool child care website design that does not give you the opportunity to include your phone number above the scroll-line, try again.
Child Care Website Designs with Local Child Care Marketing
Local Child Care Marketing can help you promote your child care business with child care website design and development. With our website development services, we can cut your bounce rate by minimizing your website loading time. Our website development service includes domain name registration, Premium WordPress Theme, and a custom header. We also provide social media integration across various platforms. These are just a few of the services included within website development offer.
Our advanced child care website development package adds on to the standard package with features like a premium slider that includes calls to action. The advanced option also includes up to five web pages of premium content. Our premium child care website development package goes a step further to give you the best results. The premium option includes a custom website design and an email setup or migration for up to twenty email addresses. We also provide up to ten web pages of premium content with this offer.
Help your child care center’s enrollment grow with a great child care website design. Contact Local Child Care Marketing by calling (855) 215-3838 today to help you improve your child care center’s web presence.